The PR Perspective

Run Tom Run!

Run Tom Run!

As of the writing of this blog, I’ve been running 2 years, 9 months, 26 days and 13 hours. During that time, I’ve had the opportunity to train for and complete three marathons, three half marathons, two cross-country relays and a handful of fun run 5K and 10K races.

Three Unique NM Election Storylines

Three Unique NM Election Storylines

New Mexico’s post election analysis will include a number of pundits laying blame, pointing fingers and claiming success. Here are three uniquely New Mexico story lines from the 2012 Election.

In Plain Sight v. Breaking Bad

U.S. Marshall Mary Shannon, played by Governor Susana Martinez, fell short of capturing Walter White, played by Senate Majority Leader Michael Sanchez. But the PAC run by her political operative, played by Jay McCleskey, was successful in dislodging two other core senate leaders (Senate Pro Tem Tim Jennings and Senate Majority Whip Mary Jane Garcia). Did the Governor get a pathway through the Senate for her legislative agenda? No, the “all in” strategy only agitated an already independent political body, played by the New Mexico Senate.

Judiciary v Scarlet Letter

Approaching 11:59pm on election night it was apparent that the Governor’s coat-tails were more tripping up her judiciary picks than pulling them to victory. An aggressive advertising campaign that publically aligned the Governor with conservative judges appears to have backfired, providing a scarlet letter, of sorts, giving liberal voters an outlet to vent their angst.

Paul Lynde v. Jerry McGuire

The effort to raise the minimum wage got a huge boost of support when pro-business groups went for the “Block” to keep the issue off of the ballot. The issue might have survived if pro-business groups created a “You Complete Me” coalition with the pro-wage groups to identify ways to improve the workforce and working conditions for Albuquerque-area employees.

Finally, these views are my own and do not represent opinions of my company or the clients we have the opportunity to represent.

NM Trust in Media

NM Trust in Media

So now New Mexico residents know why all they see on television are political ads and why your friends are shy to ask about your political opinions.

Fair Time!

Fair Time!

Based on the Garrity Perception Survey, mobile users are a great base of support for the New Mexico State Fair. Just yesterday, Facebook CEO Mark Zuckerberg reinforced his commitment to own the mobile space. While the State Fair doesn’t have a mainstream “mobile app” there is a lot of opportunity for communicators to leverage their Facebook presence.

A Butterfly, an Ostrich and Transparency?

A Butterfly, an Ostrich and Transparency?

The High Desert Investment Corporation (HDIC) and its parent the Albuquerque Academy (the academic leader for independent and public education), have a financial problem that has spiraled into a crisis that threatens the reputation of a trusted institution.

Please Don’t Mess It Up

Please Don’t Mess It Up

The first Tuesday in June means the New Mexico Primary Election is underway.

In New Mexico, there are 574,748 registered Democrats, 379,537 registered Republicans and 203,378 registered voters who “Declined To State” a party preference.
New Mexico is a politically closed state for primary elections, meaning only Democrats and Republicans can vote in their respective primary elections.

As one of the 203,378 “DTS” voters, I just have one small request of the 20% anticipated to vote in the primary election: Please, don’t mess it up for the rest of us.

You like playing party politics, and feeling good about making a political statement only to leave the best, and sometimes most electable candidate either out of play or so covered in mud that they are virtually unelectable.

But, Republicans and Democrats, it is your primary party. The valued DTS, swing voters who will help decide November’s winner, will be watching and hoping you give us candidates that don’t agitate us too much.

A tourist in your own backyard

A tourist in your own backyard

Since the last recession, tourism organizations and destinations have been talking about the value of instate tourism. And why not? It makes sense.

The best customers are your existing customers or are those who already believe in the product. Living in New Mexico means we like it here. Frederick Weller (who played the character Marshall Mann on the USA Network program In Plain Sight, filmed in Albuquerque) told the ABQ Journal that Albuquerque is “like a little decoder ring or spy ring of funkiness. Once you decode it, there’s a lot offered.”

As a part of the 2012 Garrity Perception Survey we “decoded” the perceptions of New Mexico residents about events, festivals, SpacePort America and where they like traveling in New Mexico.