March 15, 2012
The recent “Building Effective Community Outreach” roundtable at the PRSA Western District Conference provided some great insight from various communication professionals.
One of the things I promised, as a moderator, was to forward some helpful links pertaining to community outreach and corporate social responsibility.
Start Something That Matters – this is the link for the book written by founder of TOMS shoes Blake Mycoskie. I’ve given this book to some friends in the business as a new way to look at CSR. One of the recipients even took an idea from the book to send one of the most unique “thank you’s” I’ve ever received.
CorpsGiving – this is an organization that helps to organize “both large-scale volunteer programs and large-scale branded events.” Think of them as an event planner for charities that want to do something big but lack the people power to get it done.
RockCorps – is a unique approach that uses music to inspire people to volunteer. They do have a clever mission “Got 2 Give 2 Get”. They have their own volunteer database and work with organizations of various sizes.
Of course, if you are looking for a masters or Ph. D. approach to CSR, there is a great event at the end of the month sponsored by the Boston College Center for Corporate Citizenship. They will have their annual conference in Phoenix from March 25-27, 2012.
Special thanks to Tiffany Payne with Comcast for providing insight on these and other organizations that provide a great service to those in the CSR arena.