The PR Perspective

January 18, 2009

A New Look At Safety

The amazing footage and stories of US Air crash landing, being dubbed “Miracle on the Hudson” is placing a renewed focus on the standard safety briefings. Usually taking place as the aircraft is pulling back from the gate, it is a struggle for flight attendants to attract and hold attention during the choreographed routines.

January 5, 2009

Transparency & Accessibility

What can the “accused” and “named” do to clear their own name – which is a challenge when there are only verbal accusations and innuendos.

December 31, 2008

Capturing the Future

This is the time of year when everyone in the news media, it seems, has their story about looking back at the top stories of the year, or the year’s biggest most significant events.