The PR Perspective

Signs of the Times

Signs of the Times

I remember the day well, despite it being 18 years ago. I was in New York City to help my sister celebrate a birthday. I received a page to call the office. My friend and co-worker Rich was on the other line letting me know that the nationally syndicated show we worked for in Miami was going to be cancelled.

The A-Rod Diplomacy

The A-Rod Diplomacy

We are all familiar with the nursery rhyme/story about Goldilocks and the three bears. How she stumbles upon their cottage and samples porridge that is too hot, too cold and the other is just right… that’s what she devours.

Time to Swim

Time to Swim

To everyone’s and nobody’s surprise, Michael Phelps is human. He made a mistake, which was documented on a camera phone and positioned to an international audience.

Communicating Layoffs

Communicating Layoffs

There has been, and will continue to be, a lot of attention about corporate layoffs.
Workforce reduction strategies are the same in a bull market and in a bear market, the only thing that changes are the tactics.
However, there is something about companies doing this all at once that makes this a bit disconcerting. The layoffs are so huge and the impacts on already declining stock prices are so significant that many organizations are resulting to tactics they normally wouldn’t employ in a different economic climate.

Kellogg’s Ad Misses the Purpose of Charity

Kellogg’s Ad Misses the Purpose of Charity

I admit, I enjoy football and watching the Super Bowl advertisements. While I am a bit surprised at the $3million price tag for a thirty-second spot, I put aside friendly competition between Advertising and Public Relations just to soak it all in.

Government Webcasting and Blogging

Government Webcasting and Blogging

The first few weeks of any legislative session is a time for elected leaders and their staff to set the pace for the next 60-days.
The collective activity of the first several weeks is usually a tell-tale sign of what the insanity will be like in the final seventy two hours of the session.
With that in mind, the first few weeks have been crazy around one topic, transparency.

When Winning is Lost

When Winning is Lost

One of those spectacles in sport transpired on a Texas basketball court recently in a game between two independent schools. Dallas Academy was playing on the road at Covenant-Dallas. The home team won, Covenant-Dallas “100” and Dallas Academy “0”.

An E-mail Worth Sharing

An E-mail Worth Sharing

You ever have one of those days that goes into the record books as being “unique”… not good or bad, just “unique”. Such was the case earlier this week when I had a professional come out to my house to do some needed work. He did a fantastic job, the follow-up was what made this memorable.