The PR Perspective

A Need for Balance
September 9, 2009

A Need for Balance

While in route home from my youngest daughter’s soccer game, I looked at the clock and realized that the President’s address to a joint session of congress was underway. I tuned to the news talk station to listen in. There were people calling in and complaining about the healthcare plan, no Presidential address. I scanned the entire AM bandwidth until it was clear the speech was not being carried live on any AM radio station that broadcasts in Albuquerque.

The Southwest Airlines Trifecta
August 31, 2009

The Southwest Airlines Trifecta

Being raised in Texas, there is a certain pride of ownership of anything created in the Lone Star State. Dr. Pepper, cowboy boots and Southwest Airlines are three uniquely Texas products. However, the last item, Southwest Airlines, the company that came to live on a napkin is where I’ll focus the next few minutes.

Ted Kennedy
August 30, 2009

Ted Kennedy

The late Senator Ted Kennedy and I met at a luncheon in Washington DC. Though he and I end up on opposite sides of many political discussions, he represented something that is larger than any philosophical difference. To me, he represented a “comeback” kid and an ideologue whose family’s presence broke the proverbial glass ceiling for Irish Americans.

Cash for Flunkers
August 6, 2009

Cash for Flunkers

This week the New Mexico Public Education Department (PED) announced its progress, or lack thereof, on improving the State’s high school graduation rate. The measure, called Adequate Yearly Progress (AYP), shows New Mexico’s 54% success rate is one of the worst in the United States, which has an average graduation rate of 70%).

Boatloads of …
July 30, 2009

Boatloads of …

Wednesday was a big day for Yahoo!. They were able to tame the financial beast of Microsoft with a partnership that originally started as a takeover attempt by the software giant.

Transparency and Accountability
July 15, 2009

Transparency and Accountability

You are accused of wrong doing. You are named in an indictment. Your name shows up in a “tell all book” about steroids in sports. What do you do?

Sharing Your Message
July 14, 2009

Sharing Your Message

Sharing your message is all about how you communicate with your target audience (i.e. constituents, customers). In the past, communicating with the larger public was largely relegated to the news media.