The PR Perspective

Lessons from a Trade Show

Lessons from a Trade Show

It was a Saturday that I really didn’t intend to do any work… then my brother-in-law called and then next thing I knew we are enroute to a hunting and fishing trade show. There were a number of great exhibits. And I was having a nice time taking it all in until I came across one of the “new” exhibitors, a fishing lodge/conference center located outside of Santa Fe.

Running for a Reason

Running for a Reason

Over the course of many rubber chicken lunches, we’ve all heard various presentations about how people are making a small difference to improve our earthly condition.

One such lunch I heard the founder of PF Changs talk about an endurance training program he helped to develop called Team in Training (TNT). Trainers donate their time to help prepare teams of people for events around the country. The participants donate money, they would have paid for a personal trainer to the Leukemia & Lymphoma Society.

Three Rabbits

Three Rabbits

Recently my youngest daughter was particularly moved by the opportunity to rescue three rabbits that were abandoned by her school.

Ode to Nonprofit Mail

Ode to Nonprofit Mail

During these difficult economic times, Nonprofits would be well served to check their approaches to see if it is providing the needed connection with their target audiences. Also, check your databases for accuracy. I’ve been included on prep school and university mailing lists who claim I am an alumnus from their “distinguished” institution.

TIGERBAIT!

TIGERBAIT!

One of the many great spectacles in college football is a packed LSU Tiger Stadium with the crowd chanting “TIGERBAIT” as the opposing team enters. In another arena, sports icon Tiger Woods is making a spectacle over his lack of response to an early morning car accident into his neighbor’s tree.

What is the importance of “PR”?

What is the importance of “PR”?

Recently a fellow PR colleague asked me the following question: “What is the importance of public relations/marketing/advertising in relation to an organization’s mission and bottom line?” After thinking about his question, I decided to focus my response on the lowest common denominators… what it is and what it isn’t.

UNM’s Ostrich Mode Backfires

UNM’s Ostrich Mode Backfires

The University of New Mexico is in the national sports headlines, but it isn’t for the football program being 0-4 and losing to in-state rival New Mexico State on Saturday night.

The latest headlines are generating a buzz because of a police report claiming that the UNM Football Coach punched out one of his assistant coaches at a post-game meeting.

The 365 Day Full Moon

The 365 Day Full Moon

Is it just me, or does it seem like there has been a full moon for the last 365 days?

Some of the most memorable recent highlights include: