The PR Perspective

March 14, 2014

An Insiders Guide to CAPRSA’14

Cabo San Lucas was the location of my first Counselors Academy Spring Conference. During my brief tenure, I’ve had a chance to meet a number of top-notch professionals. People who have taught me so much, making me realize I have so much to learn!

Putting together this year’s program, with a strong co-chair and an engaged executive committee, I wanted to share a few quick inside tips on how you can get the most out of this year’s event in Key West.

December 31, 2013

2013 in review

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt: A San Francisco cable … Read More “2013 in review”

November 21, 2013

Go Purple!

Purple and White is a tradition with any alum and/or friend of Texas Christian University. While I will summon Horned … Read More “Go Purple!”

November 9, 2013

Keys to Agency Management: Legal

NOTE: This blog post was developed from my notes for a recent presentation to the Public Relations Society of America … Read More “Keys to Agency Management: Legal”

Keys to Agency Management: Finances

NOTE: This blog post was developed from my notes for a recent presentation to the Public Relations Society of America … Read More “Keys to Agency Management: Finances”

July 8, 2013

One Medal

April 14, 2013, the day before the Boston Marathon, marked an important date for me. It was 3 years, 2 … Read More “One Medal”

April 14, 2013

Understanding the East (ern Part of New Mexico)

Eastern New Mexico has a complex.

It is misunderstood and stereotyped by people who live along the Rio Grande corridor of central New Mexico.

Politically diverse, the last Presidential election provided a significant wakeup call for Republicans. Their votes, for Republican Mitt Romney, in the seven counties that border Texas were off-set in Santa Fe County, by Democrats who were voting for President Barak Obama.

Tourism in Eastern New Mexico is defined by Carlsbad Caverns and the UFO phenomenon. But it is accented by the Norman & Vi Petty Rock ‘N’ Roll Museum and roadside attractions like the windmill farm in Portales.

January 7, 2013

The 365 News Cycle

In 2013, there will be a minimum of 365 news cycles, each of those composed of respective micro-news cycles.
In each 30-minute television news cycle, an average of eight minutes is set aside for news (the rest is composed of weather, sports or national fluff, teases and advertising).

Once you get past the spot news and other local news cycles there is really only about two minutes (on a good day) that is available for business news, announcements, ribbon cuttings and non-crime community happenings.