Tom Garrity

Fair Time!

In Life, Reputation on September 12, 2012 at 12:12 pm

Where can you walk around gnawing on a turkey leg while sampling a side of funnel cake and kettle corn?  The New Mexico State Fair, of course.

Resistance is futile. The last negotiating chip I have with my family is “as long as I don’t have to go in the midway”.

The New Mexico State Fair starts its 12 day run this week.  The event has been besieged in a funding tug of war as legislators debate scrapping or funding the State-owned Albuquerque property.

The ghost of past State Fairs linger.  Specifcally, a hop scotch pattern of scheduling has been the biggest point of confusion, which is reinforced on its website “This year, the Fair is condensed from 13 open days over a 17-day run to 12 open days.” The emphasis was theirs.

Based on the Garrity Perception Survey, mobile users are a great base of support for the New Mexico State Fair.  Just yesterday, Facebook CEO Mark Zuckerberg reinforced his commitment to own the mobile space.  While the State Fair doesn’t have a mainstream “mobile app” there is a lot of opportunity for communicators to leverage their Facebook presence.

What else can the State Fair do in the social and mobile space?  Establish or piggyback on a #StateFair hashtag, have an Instagramphoto challenge” and provide updates about events via twitter.

Personally, my goal this year is to get a close up picture of a #Snout

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