February 10, 2010

Running for a Reason

Over the course of many rubber chicken lunches, we’ve all heard various presentations about how people are making a small difference to improve our earthly condition.

One such lunch I heard the founder of PF Changs talk about an endurance training program he helped to develop called Team in Training (TNT). Trainers donate their time to help prepare teams of people for events around the country. The participants donate money, they would have paid for a personal trainer to the Leukemia & Lymphoma Society.

January 19, 2010

Three Rabbits

Recently my youngest daughter was particularly moved by the opportunity to rescue three rabbits that were abandoned by her school.

November 3, 2009

What is the importance of “PR”?

Recently a fellow PR colleague asked me the following question: “What is the importance of public relations/marketing/advertising in relation to an organization’s mission and bottom line?” After thinking about his question, I decided to focus my response on the lowest common denominators… what it is and what it isn’t.

February 6, 2009

Time to Swim

To everyone’s and nobody’s surprise, Michael Phelps is human. He made a mistake, which was documented on a camera phone and positioned to an international audience.

February 2, 2009

Communicating Layoffs

There has been, and will continue to be, a lot of attention about corporate layoffs.
Workforce reduction strategies are the same in a bull market and in a bear market, the only thing that changes are the tactics.
However, there is something about companies doing this all at once that makes this a bit disconcerting. The layoffs are so huge and the impacts on already declining stock prices are so significant that many organizations are resulting to tactics they normally wouldn’t employ in a different economic climate.