The PR Perspective

Stuck on a Sticker

Stuck on a Sticker

One of the great things about our country is found in the peaceful transfer of power resulting from a free election.

One of the worst things about our country is seen in the political advertising that takes place leading up to the said election.

Case and point, today’s Albuquerque Journal featured a new front page “sticky” asking voters to elect the sitting Sheriff for another term. It was placed right next to the lead headline, a story about one of his Deputies who was killed yesterday.

Run your own race

Run your own race

Since January of this year (2010), I’ve been participating in the Team in Training program offered by the Leukemia & Lymphoma Society. As a result of their program, I’ve had a chance to raise awareness about blood cancers, generate some additional funds for medical research and complete a few memorable athletic milestones.

Participating in and completing the San Diego Rock and Roll Marathon, Denver Rock and Roll Half Marathon and Day of the Tread Half Marathon, I’ve learned many things. But none more important than “run your own race.”

Time to run again!

Time to run again!

Ok, I admit, before January 31st of this year, I didn’t think a lot about exercise. On that day I put one foot in front of the other and started running. Two miles became eight, then 12 then 15 and finally 26.2 as I finished the San Diego Rock and Roll Marathon in June. The coaches and mentors with the Leukemia Lymphoma Society’s Team in Training program provided the preparation and encouragement needed to complete this objective.

What we can learn from Jimmy and LeBron

What we can learn from Jimmy and LeBron

Jimmy Buffet and LeBron James are an unlikely pair. However, over the span of the past several days both have done their part to niche their place in modern culture and they both based it on their performance.

The now tiresome special and focus on Mr. James’ decision to leave his home of Cleveland in pursuit of a championship title (which he didn’t get in college because he went right to the NBA from an Ohio high school) has been bantered about by greater and wittier minds than mine. But the announcement was a shunning of his home state and a promise of performance in the form of a championship ring.

Contrast that with singer songwriter Jimmy Buffet, who embraces his gulf coast heritage, has only received two Grammy nominations. But his following will be stronger than any NBA or other professional sporting figure, evidenced by his 40+ records that have gone either gold or platinum, sold out tour dates, and collaborations with the greatest voices in the music industry.

Jimmy Buffet, tonight, is hosting a benefit concert in Gulf Shores Alabama as a benefit to help the region plagued by oil and negative publicity from the gulf spill. A long track record of doing things for the community that supported him for so long is why Jimmy Buffet reached icon status a long time ago. Versus LeBron James, who like a prodigal son left home … yes, I think Ohio is bigger than LeBron to accept him back when he returns to the community with humility in his heart.

Recession Communication Keys: Be Transparent and Use the right tools

Recession Communication Keys: Be Transparent and Use the right tools

How can you effectively communicate during difficult economic times? The same way you communicate during the boom periods. Your communication should be relevant, genuine and transparent. What does this mean? This is the second of two installments (as seen in the Associated General Contractors New Mexico Building Branch Quarterly Newsletter http://www.agc-nm.org/):

Recessionary Communication Keys: Be Genuine & Relevant

Recessionary Communication Keys: Be Genuine & Relevant

The bottom line has a new meaning in the midst of this recession. For some organizations, when times are tight the first thing owners do is pull back on marketing communication efforts. If you think about it, scaling back on awareness is akin to a NASCAR team opting for cheaper tires… short term benefit, long term loss.

Cheddar Explosion

Cheddar Explosion

An eleven year old got to trigger the implosion, the winner of an essay contest sponsored by Kraft. What does Kraft have to do with Texas Stadium? The corporation sponsored the implosion to introduce its “Cheddar Explosion” macaroni and cheese. How much did the “naming” rights cost? $75K to the City of Irving and $75K worth of donated product to local charities.

Lessons from a Trade Show

Lessons from a Trade Show

It was a Saturday that I really didn’t intend to do any work… then my brother-in-law called and then next thing I knew we are enroute to a hunting and fishing trade show. There were a number of great exhibits. And I was having a nice time taking it all in until I came across one of the “new” exhibitors, a fishing lodge/conference center located outside of Santa Fe.