The PR Perspective

Category: Reputation

What you do and what others say

The Cure for Komen
February 6, 2012

The Cure for Komen

The greatest harm to the Komen Foundation is not in the policy controversy. It is in the fact that policy is the focus of media attention instead of the compassion for victims of breast cancer.

Can the “cure” recover? Only time will tell.

The organization’s focus for the next six months needs to be on the basics. Focus on showing compassion to the victims. Continue to put different faces on this issue and sharing the human element. Use success stories to show how the organization is meeting and exceeding the needs of those who are, or are potentially, impacted by cancer.

Good policy fosters good public relations. And for nonprofit organizations, compassion is always good policy even when the board and its leadership get in the way.

If the Hotel is rocking…
November 20, 2011

If the Hotel is rocking…

Almost a year ago I had the fortune to stay overnight in Portales, New Mexico. The nicest hotel option I was aware of was a Holiday Inn Express. I reviewed their website and made a reservation.

What I quickly learned, through the school of loud knocks, was this hotel was located adjacent to an active railroad line. Something that wasn’t even hinted at on their website or at check-in.

While I did blog about this last December, I also wrote a review on TripAdvisor.com (which is the reason for revisiting this topic). Since December 2010 a whopping 228 people have read the review.

GPS: Accountants
April 19, 2011

GPS: Accountants

The greatest area of opportunity to build trust for the Accountant is in the age range of 50-64 years. This group, which includes some of the highest wage earners, has a lower level of trust than any other age group in New Mexico. Perhaps the recession coupled with discussion of higher taxes clouds the trust. Whether or not that is the case, accountants can increase their trust level through “plain speak” about the issues facing this age group and the solutions they might want to consider as they approach retirement.

GPS: Courts and Justice System
April 5, 2011

GPS: Courts and Justice System

In the 2011 Garrity Perception Survey, New Mexico residents rated the “courts and the justice system” as the 14th least favorable out of 16 industries, finishing just behind “major business corporations” and just ahead of the “commercial construction industry.”

TIGERBAIT!
November 30, 2009

TIGERBAIT!

One of the many great spectacles in college football is a packed LSU Tiger Stadium with the crowd chanting “TIGERBAIT” as the opposing team enters. In another arena, sports icon Tiger Woods is making a spectacle over his lack of response to an early morning car accident into his neighbor’s tree.

A Need for Balance
September 9, 2009

A Need for Balance

While in route home from my youngest daughter’s soccer game, I looked at the clock and realized that the President’s address to a joint session of congress was underway. I tuned to the news talk station to listen in. There were people calling in and complaining about the healthcare plan, no Presidential address. I scanned the entire AM bandwidth until it was clear the speech was not being carried live on any AM radio station that broadcasts in Albuquerque.

The Southwest Airlines Trifecta
August 31, 2009

The Southwest Airlines Trifecta

Being raised in Texas, there is a certain pride of ownership of anything created in the Lone Star State. Dr. Pepper, cowboy boots and Southwest Airlines are three uniquely Texas products. However, the last item, Southwest Airlines, the company that came to live on a napkin is where I’ll focus the next few minutes.