It is all in how you frame he issue… the messaging
Sharing your message is all about how you communicate with your target audience (i.e. constituents, customers). In the past, communicating with the larger public was largely relegated to the news media.
We use a number of effective tools to help shape messages. In a crisis/reputation management scenario, I usually focus on either Message Mapping or the Rule of Threes.
“Good policy fosters good public relations” has long been something that we’ve successfully woven into the communication fabric of our clients. Based on a recent gift from President Obama to the Queen of England, we could say that good foreign policy fosters good public relations.
“You’re good enough, you’re smart enough, and, doggone it, people like you” – Stuart Smalley