Most of us have never heard of the stoic Greek philosopher Epictetus. His “Epic” proverb is cited by many public relation practitioners: “It’s not what happens to you, but how you react to it that matters.”
When things go wrong, and they will, every organization has a chance to reset the customer experience.
The airline industry is a place where you see customer expectations fall short on a regular basis. It just happens. We’ve all seen how airlines have, and have not, done a good job resetting the customer experience.
ut not the way advertisers intended.
Despite economic revivals in surrounding states, New Mexico continues to be mired in a multi-year recession. Some franchise stores have struggled, some have succeeded and others have even opened in New Mexico during that time. Small businesses have been hit the hardest during this time.
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Eastern New Mexico has a complex.
It is misunderstood and stereotyped by people who live along the Rio Grande corridor of central New Mexico.
Politically diverse, the last Presidential election provided a significant wakeup call for Republicans. Their votes, for Republican Mitt Romney, in the seven counties that border Texas were off-set in Santa Fe County, by Democrats who were voting for President Barak Obama.
Tourism in Eastern New Mexico is defined by Carlsbad Caverns and the UFO phenomenon. But it is accented by the Norman & Vi Petty Rock ‘N’ Roll Museum and roadside attractions like the windmill farm in Portales.
In 2013, there will be a minimum of 365 news cycles, each of those composed of respective micro-news cycles.
In each 30-minute television news cycle, an average of eight minutes is set aside for news (the rest is composed of weather, sports or national fluff, teases and advertising).
Once you get past the spot news and other local news cycles there is really only about two minutes (on a good day) that is available for business news, announcements, ribbon cuttings and non-crime community happenings.