Running a public relations firm is a tricky thing. The first ten years were equivalent to teaching myself how to type; it started as “hunt and peck” then transformed into its own unique form.
In 2007, I participated in my first PRSA Counselors Academy event. The opening session featured a speaker talking about this social media thing called Twitter, I was hooked. Over the years, #CAPRSA programs have kept pace; addressing new technologies and ways to help connect my firm and clients with our respective target audiences.
The only thing that surpassed the programming was the networking. There is nothing quite like working a room with all “Type A” personalities! Conversations about how people manage their practices and teams continue to be one of the key reasons I return year after year. For me it was like one beggar showing another beggar where to get food. Each year I get a lot of great ideas about running a public relations practice from inspiring people.
So, what did I do with the information? Well, I brought back the cool swag for staff giveaways. Then I took bits and pieces of information and conversations to move my team and firm forward. As a result of those discussions, a lot of faith and a talented team, my firm has seen a growth of 200% over the past three years.
So, what am I doing this May? I’ll see you at #CAPRSA in Las Vegas.
The PR Perspective 