It has been said that the simple things that can make you or break you.
In most sports, the simple things include keeping your eye on the ball.
In business, it is making sure you bring in more money than you spend.
For news media, its making sure you get the name spelled and identified correctly.
Before, I finish this short blog post about the simple things, I need to share with you a little bit about my daily routine.
One of the simple pleasures I enjoy each morning consists of a fresh cup of coffee and reading both the Albuquerque Journal and Wall Street Journal. I typically open both papers up and stack one on top of the other.
I enjoy the coffee, read the news and get ready for the day.
There is a problem with the very linear routine. My Wall Street Journal almost always arrives out of order. I am not kidding.
The sections should go A-Page One, B-Marketplace, C- Money & Investing, D-Personal Journal. The publisher reinforces this approach on its website “How to Read The Wall Street Journal”. I think there is something about the alphabet that is a challenge to those who gather and fold the daily press together because in this WSJ world, the one delivered to my driveway every morning, “C” comes before “B”.
So, back to the simple things.
In this economy where newspaper publishers are more vulnerable than the Big Three automakers, one would think there should be an emphasis on the “simple” things, like delivering the Wall Street Journal so that “A” comes before “B” which comes before “C” and finishes with “D”.
Maybe the publisher should develop a special website to show its printer “How To Compile The Wall Street Journal”