While touring potential universities with my oldest daughter, we had a chance one night to catch the movie “In Time” with Amanda Seyfried and Justin Timberlake.

The moving is based on replacing currency with time. In the PR world, we’ve been living with this reality that time is our currency.  The movie featured some implied and spoken clichés about time. It was fun to get a fresh look at an old concept.

Today, setting back my clocks an hour, I was reminded how a precious commodity time is.

Since September I’ve been engaged in client and company projects in Albuquerque and around the country.  The travel has been worthwhile and successful for our clients and the firm.  But at what cost?  It seems that the sporadic time I spent in the office or at home was spent more on catching up and “maintenance” rather than rest or productivity.

Moving the clocks back an hour, for me, signifies restoring normalcy needed impacts and quality time are the results instead of rushing off to the next project or destination.