Tom Garrity

Posts Tagged ‘Public Relations’

Some #PR insight for my second cousin, James Comey

In Crisis Communication, Life, Messaging, Reputation, Uncategorized on May 19, 2017 at 6:26 pm


The second most polarizing figure in America today is the former Director of the Federal Bureau of Investigation James Comey.  Yes, at one point, he was number one, no doubt.

Mr. Comey’s grandmother on his mom’s side and my grandmother on my dad’s side are sisters.  I always knew his grandmother as Aunt Irene.  Mary and Irene Broderick grew up in New York and got along tremendously well. Ensuring that future generations were connected was not on their watch, just a casualty of the nuclear family.

Despite the distance, I am proud of the bloodline that connects our lineage. Yes, I had thought about giving him a call at the office; the potential thought of discussing public relation approaches with my second cousin sounded kind of cool. But in lieu of the awkward telephone handoffs of explaining the family relation for a dozen or so times with federal agents, only to leave a message with a very capable civilian, I opted to put a few of my thoughts on this blog.

As a public relations practitioner for the past 24 years, what insight could I possibly someone who has “been there and done that” in the gauntlet of public opinion?

First, I’d give former FBI Director three quick recaps:

  • The New Yorker story and 60 minutes interview resulted in solid media coverage to share who you are as a person. This is key to creating credibility and likeability.
  • The multiple news announcements about the Clinton e-mail server could have been handled better. While I am convinced that in your mind you were doing the right thing, it came across as disjointed and politically motivated.
  • Conducting an overview briefing to discuss the process for the respective Flynn and Trump/Russia investigations would have helped to shape future media coverage and conversations without giving away any of the investigative findings.

Then I’d ask, “ok, what’s next for you?”  And follow some of these questions (which would surely spur other questions):

  1. What does a win look like? Why?
  2. Where do you want to be professionally three years from now?
  3. How do you want the news headlines to read six months from now, or a year (if you care)?
  4. Are there any pressing issues or public activities taking place within the next 48-72 hours? List them and explain how they might impact the responses to any of the first three questions.

Based on his answers, we’d develop message and a strategy. As a result of that conversation, some exclusive one on one media interviews would be proposed unique to print (New York Times), radio (Michael Smerconish) and television (60 minutes).

Last question that I would ask: tell me about Aunt Irene!

An Insiders Guide to CAPRSA’14

In Education on March 14, 2014 at 3:30 pm

Cabo San Lucas was the location of my first Counselors Academy Spring Conference. During my brief tenure, I’ve had a chance to meet a number of top-notch professionals.  People who have taught me so much, making me realize I have so much to learn!

Putting together this year’s program, with a strong co-chair and an engaged executive committee, I wanted to share a few quick inside tips on how you can get the most out of this year’s event in Key West.

Get involved

It is easy to sit on the sidelines and listen to some great speakers, gleaning insight that is relevant to where your practice is headed.  But that is like being at the Super Bowl and watching the event’s inline at the concession stand.

This year’s event has a number of great opportunities for you to get involved.  The Counselors 101 event is a great way to meet other first time attendees and to connect with seasoned attendees who know the ropes.  Take the momentum of your first session and soak in the fun at the opening night reception.

The breakfast roundtable and dine around events are a great place for informal networking.  Also, if you have a question for one of the speakers, ask away.  Chances are someone else has the same question.  If not, they are all very approachable to talk to after the session or at other points of the conference.

Favorite Children

As a father of two great and confident daughters I know I am getting into dangerous turf by even hinting I have “favorite” sessions.

Well they are all great sessions!

However, there are some of the sessions that I am looking forward to seeing how you respond..  They include: the “Bold Moves” session where we will hear from PR firm owners about a bold move they implemented that worked well for their firm; key note speakers Stan Phelps, Shonali Burke and Steve McKee; and the “Focus” sessions, a new approach that will feature TEDx style presentations from our presenters.


Enjoy Key West.  There will be plenty of time to knock out emails during your flight and after the session.  Get here early or stay later to enjoy an extra day.

The hotel is a great place to relax.  They have an hourly shuttle to the center of activity where you can hangout at Mallory Square, shop, rent a boat or take a selfie at the southernmost point in the United States.

But you can’t do any of these things unless you register. There are airline discounts and free shuttles from the airport to the Marriott.  Just visit this link.


One of the biggest benefits to attending and participating is returning to your team at home! Sharing the contacts you’ve made, lessons you’ve learned and ideas that your office can apply is invaluable. Hope to see you in sunny Key West!

Click on these links for more information about Tom and his firm The Garrity Group Public Relations.

Out with the old…

In Education on May 20, 2011 at 11:51 am

Recently, the University of New Mexico announced it was eliminating its traditional Public Relations and Advertising track, creating a merged “Strategic Communication” degree program.  A UNM student, who was assigned to write a final paper on the topic asked for my thoughts on the creation of the new program.  Here is what I had to say:

Eliminating traditional advertising and public relation degrees only to fold them into a strategic communication degree really illustrates how out of touch the University leadership is regarding the public relations industry, needs the business community and employability of its graduates.  It is the equivalent of combining sociology and psychology or financial accounting and organizational management.  It might look really good on paper but those moves are really out of touch with the specific disciplines.

While I cannot speak for the advertising community, eliminating a public relations degree program creates a ripple effect of negativity.  For example, without a public relations degree program, the University of New Mexico no longer qualifies to host a Public Relations Student Society of America chapter.  Having PRSSA helps students to make connections for internships.  It also gets students out of textbooks and into reality, which makes them more employable.

What does “strategic communication” mean?  By its name, it infers that some communication is not strategic?  What it comes down to is how can the University of New Mexico prepare its students to help companies make connections with their target audiences?  You can go the paid (advertising) or earned (public relations) path.  Look at a television station, it has a sales department and a news department.  Where the two collide is called advertorial, which has little credibility when compared to the respective traditional advertising and traditional public relation entities.

As an employer, I look specifically for public relation education and experience.  Northwestern University, Syracuse, Pepperdine, University of Texas, University of Charleston and my alma mater Texas Christian University that have storied public relation programs. Those programs provide access to internships and real world experience.  Will the new University of New Mexico approach provide that same kind of access?  We will now be forced to wait and see.

I have no idea how prominent my comments were or even if the student passed his class.

Vista Award Speech

In Life on May 4, 2011 at 4:04 am

On May 3, 2011 I was honored to be presented the Vista Lifetime Achievement Award by the New Mexico Public Relations Society of America.  This was my acceptance speech:

One year during Balloon Fiesta, I think it was 1998, I wanted to have a way to show the color of the Fiesta to the national and international media after the balloons had landed.  We had developed this elaborate backdrop from an old balloon envelope, draped it from the top of the tent to the back of the stage.  Since there was so much extra fabric, we covered parts of the stage for effect. 

It was the first year we had regular press briefings at the event; we’d talk about the number of balloons launched, have guest speakers, things of that nature.  Well the person I had just introduced to the microphone was bigger than me and I remember the person was taking a more middle of the road approach to the podium instead of yielding so I could sneak by.  I decided to make a wider than usual exit.  But, because the balloon envelope was draped across the back of the stage it was impossible to figure out where the stage ended and air began.

I took one step, then two, making contact with the stage.  The third step was nothing but air.  The next thing I remember was being cocooned in a balloon envelope, in this nook between the stage and the back of the tent and hearing a collective “gasp” from the 30-40 media in attendance.  All of that to say, I tend to avoid stages, elaborate backdrops and memorable exits.

Thank you to the New Mexico Public Relations Society of America for the Vista Award.  While my interactions with Lee and Marie Hirst were limited, I am truly humbled to be included in a recognition that includes New Mexico’s first family of public relations and so many other practitioners whom I’ve called upon in the past.  I respect them more than they will ever know.

One thing Lee loved to do was run.  It is a passion which I’ve successfully avoided for 46 years. Completing two marathons and two half marathons over an eight month period, recently provided some insight as to why Lee loved it.  It helps to clear the mind and prioritize.  It also helps to provide a great metaphor for what we do, collectively, for our clients.  We help them to run in such a way as to win, to finish the race.  There are many different ways and speeds which you can run.  Like running, campaigns run their course, events end and a marathon is always 26.2 miles.  We do what we do because it is our passion.

How do we define what it is we do?  There use to be an ad for Porter Novelli that read “not even my mother understands what I do.”  Well it must not have been my mother, because she understands and does quite well with her own “PR.” How do we describe it to someone who doesn’t know?  I’ve often use the phrase “its one beggar showing another beggar where to get food.”

Or in the words of fictional character Leo McCarry, who was chief of staff in the long running show The West Wing, describes: This guy’s walkin’ down a street when he falls in a hole. The walls are so steep he can’t get out. A doctor passes by and the guy shouts up, “Hey you! Can you help me out?” The doctor writes a prescription, throws it down in the hole, and moves on. Then a priest comes along and the guy shouts up, “Father, I’m down in this hole; can you help me out?” The priest writes out a prayer, throws it down in the hole and moves on. Then a friend walks by. “Hey, Joe, it’s me. Can ya help me out?” And the friend jumps in the hole. Our guy says, “Are ya stupid? Now we’re both down here.” The friend says, “Yeah, but I’ve been down here before and I know the way out.”

For me, it is a great privilege to help people when they are in that hole, in the midst of a crisis.  The families of Ana Marie Regino Martinez, Matt Propp, Joe Vigil, Dr. Daniel Ronel; organizations that include the Balloon Fiesta, Furrs Supermarket, Calvary Chapel, First Community Bank and the Kirtland Partnership Committee through two BRAC hearings; as well as a host of other people and organizations I can’t mention that allowed me to provide insight when they were in the midst of their waterloo.

The biggest threats to our industry are best fought with transparency, ethics and integrity.  The enemy is found in complacency and relevancy.

Sometimes relevancy just looks at us straight in the face.  Such was the case as a cub reporter in Billings, Montana.  My assignment, cover a revival being led by the Reverend Billy Graham.  I went and covered the event and came back to edit my story.  When finalizing the sound bite to use, I called in the evening anchor, a salty newsie who was also a member of the John Birch Society.  I played for him the sound bite of John 3:16 “That God so Loved the World that he sent his only Son, that whoever believes in Him shall not perish but have eternal life.”  The anchor took a drag from his cigarette and asked, “that’s it?!”  I said, yeah.  That is a message as relevant today as it was more than two thousand years ago.
As long as we are relevant, we are part of the discussion and have a seat at the table.

Thank you to the current members of The Garrity Group Public Relations for enjoying Jimmy Buffet songs and making our office a fun place to work.  I covet your perspective and professionalism.  Also, thank you to our Garrity Group alumni, your continued contributions to the profession provide motivation as I continue to celebrate your successes.

Finally tonight, it is a gift to have my wife Jackie and our two daughters Emily and Casey here… thank you for not changing the locks on the front door!

My mom is here and my dad, while in Houston is here in spirit.  I am also blessed to have extended family and friends in the audience tonight. 

Thank you for this honor and good night.