The PR Perspective

Tag: New Mexico

GPS: The Importance of Faith
April 23, 2011

GPS: The Importance of Faith

New Mexico has a very diverse “faith” history. Native American Spirituality, Spain’s quest to promote the Catholic religion, the rich Jewish history in our state, a growing base of Eastern religions and the long established Christian outreach to people in urban and rural areas is a hint of how important faith is in New Mexico.

Curious about the importance of faith in the lives of New Mexico residents, my public relations firm ask a question on the topic in our recently completed Garrity Perception Survey.

GPS: Accountants
April 19, 2011

GPS: Accountants

The greatest area of opportunity to build trust for the Accountant is in the age range of 50-64 years. This group, which includes some of the highest wage earners, has a lower level of trust than any other age group in New Mexico. Perhaps the recession coupled with discussion of higher taxes clouds the trust. Whether or not that is the case, accountants can increase their trust level through “plain speak” about the issues facing this age group and the solutions they might want to consider as they approach retirement.

GPS: Government
April 12, 2011

GPS: Government

The 2011 Garrity Perception Survey of New Mexico residents provides a unique take on the perception of government. Only 18% of residents trust government to do the right thing most of the time. And 54% feel that Government is trying to do too many things.