Tom Garrity

Posts Tagged ‘Independent’

Some #PR insight for my second cousin, James Comey

In Crisis Communication, Life, Messaging, Reputation, Uncategorized on May 19, 2017 at 6:26 pm

 

The second most polarizing figure in America today is the former Director of the Federal Bureau of Investigation James Comey.  Yes, at one point, he was number one, no doubt.

Mr. Comey’s grandmother on his mom’s side and my grandmother on my dad’s side are sisters.  I always knew his grandmother as Aunt Irene.  Mary and Irene Broderick grew up in New York and got along tremendously well. Ensuring that future generations were connected was not on their watch, just a casualty of the nuclear family.

Despite the distance, I am proud of the bloodline that connects our lineage. Yes, I had thought about giving him a call at the office; the potential thought of discussing public relation approaches with my second cousin sounded kind of cool. But in lieu of the awkward telephone handoffs of explaining the family relation for a dozen or so times with federal agents, only to leave a message with a very capable civilian, I opted to put a few of my thoughts on this blog.

As a public relations practitioner for the past 24 years, what insight could I possibly someone who has “been there and done that” in the gauntlet of public opinion?

First, I’d give former FBI Director three quick recaps:

  • The New Yorker story and 60 minutes interview resulted in solid media coverage to share who you are as a person. This is key to creating credibility and likeability.
  • The multiple news announcements about the Clinton e-mail server could have been handled better. While I am convinced that in your mind you were doing the right thing, it came across as disjointed and politically motivated.
  • Conducting an overview briefing to discuss the process for the respective Flynn and Trump/Russia investigations would have helped to shape future media coverage and conversations without giving away any of the investigative findings.

Then I’d ask, “ok, what’s next for you?”  And follow some of these questions (which would surely spur other questions):

  1. What does a win look like? Why?
  2. Where do you want to be professionally three years from now?
  3. How do you want the news headlines to read six months from now, or a year (if you care)?
  4. Are there any pressing issues or public activities taking place within the next 48-72 hours? List them and explain how they might impact the responses to any of the first three questions.

Based on his answers, we’d develop message and a strategy. As a result of that conversation, some exclusive one on one media interviews would be proposed unique to print (New York Times), radio (Michael Smerconish) and television (60 minutes).

Last question that I would ask: tell me about Aunt Irene!

NM Trust in Media

In Messaging, Reputation on September 24, 2012 at 11:09 pm

The Gallup Corporation recently issued results of a national survey gauging the level of trust people have toward mass media.

In the 2012 survey, Democrats are much more trustworthy of mass media (58 percent) than those identifying themselves as Independent (31 percent) and Republican (26 percent).

If 2011 is an indicator, New Mexico residents have a higher trust in mass media than the typical American.

Research and Polling asked a similar question as a part of the 2011 Garrity Perception Survey (GPS) commissioned by The Garrity Group.  The 2011 GPS and 2011 Gallup surveys had a similar (not identical) process, asking respondents to rate their trust worthiness of media sources on a scale of 1-5.

Participants in the 2011 Gallup’s survey had more trust in mass media if they were a Democrat (56 percent) than either Republicans or Independents (both rating their trust at 38 percent).

Here is the 2011 GPS breakdown of how New Mexico residents trust mass media (Independent voters are identified as those who “decline to state” a political affiliation):

Local Newspapers:  53 percent of Democrats trust newspaper, compared to 49 percent of Republicans and 42 percent of all Independents.

Local Television News: 65 percent of all democrats trust what they see on the local newscasts compared to 59% of republicans and 55% of Independents.

National Broadcast News: 68 percent of Democrats trust the national news sources compared to 54 percent of Republicans and 40% of those who are Independent voters.

Radio News Coverage: 46 percent of Democrats trust what they hear, compared to 44 percent of Republicans and 42 percent of Independent voters.

When New Mexico residents were asked to gauge the trustworthiness of their “conversations with friends” Republicans had a higher level of trust (44 percent) than Democrats (37 percent) and Independent voters (31 percent).

Advertising had only single digit level trust among all of those identifying a political party affiliation.

So now New Mexico residents know why all they see on television are political ads and why your friends are shy to ask about your political opinions.