The PR Perspective

Understanding the East (ern Part of New Mexico)

Understanding the East (ern Part of New Mexico)

Eastern New Mexico has a complex.

It is misunderstood and stereotyped by people who live along the Rio Grande corridor of central New Mexico.

Politically diverse, the last Presidential election provided a significant wakeup call for Republicans. Their votes, for Republican Mitt Romney, in the seven counties that border Texas were off-set in Santa Fe County, by Democrats who were voting for President Barak Obama.

Tourism in Eastern New Mexico is defined by Carlsbad Caverns and the UFO phenomenon. But it is accented by the Norman & Vi Petty Rock ‘N’ Roll Museum and roadside attractions like the windmill farm in Portales.

GPS: The Importance of Faith

GPS: The Importance of Faith

New Mexico has a very diverse “faith” history. Native American Spirituality, Spain’s quest to promote the Catholic religion, the rich Jewish history in our state, a growing base of Eastern religions and the long established Christian outreach to people in urban and rural areas is a hint of how important faith is in New Mexico.

Curious about the importance of faith in the lives of New Mexico residents, my public relations firm ask a question on the topic in our recently completed Garrity Perception Survey.

GPS: Accountants

GPS: Accountants

The greatest area of opportunity to build trust for the Accountant is in the age range of 50-64 years. This group, which includes some of the highest wage earners, has a lower level of trust than any other age group in New Mexico. Perhaps the recession coupled with discussion of higher taxes clouds the trust. Whether or not that is the case, accountants can increase their trust level through “plain speak” about the issues facing this age group and the solutions they might want to consider as they approach retirement.

GPS: Government

GPS: Government

The 2011 Garrity Perception Survey of New Mexico residents provides a unique take on the perception of government. Only 18% of residents trust government to do the right thing most of the time. And 54% feel that Government is trying to do too many things.

GPS: Courts and Justice System

GPS: Courts and Justice System

In the 2011 Garrity Perception Survey, New Mexico residents rated the “courts and the justice system” as the 14th least favorable out of 16 industries, finishing just behind “major business corporations” and just ahead of the “commercial construction industry.”