The greatest area of opportunity to build trust for the Accountant is in the age range of 50-64 years. This group, which includes some of the highest wage earners, has a lower level of trust than any other age group in New Mexico. Perhaps the recession coupled with discussion of higher taxes clouds the trust. Whether or not that is the case, accountants can increase their trust level through “plain speak” about the issues facing this age group and the solutions they might want to consider as they approach retirement.
April 19, 2011