The PR Perspective

Understanding the East (ern Part of New Mexico)

Understanding the East (ern Part of New Mexico)

Eastern New Mexico has a complex.

It is misunderstood and stereotyped by people who live along the Rio Grande corridor of central New Mexico.

Politically diverse, the last Presidential election provided a significant wakeup call for Republicans. Their votes, for Republican Mitt Romney, in the seven counties that border Texas were off-set in Santa Fe County, by Democrats who were voting for President Barak Obama.

Tourism in Eastern New Mexico is defined by Carlsbad Caverns and the UFO phenomenon. But it is accented by the Norman & Vi Petty Rock ‘N’ Roll Museum and roadside attractions like the windmill farm in Portales.