January 7, 2013

The 365 News Cycle

In 2013, there will be a minimum of 365 news cycles, each of those composed of respective micro-news cycles.
In each 30-minute television news cycle, an average of eight minutes is set aside for news (the rest is composed of weather, sports or national fluff, teases and advertising).

Once you get past the spot news and other local news cycles there is really only about two minutes (on a good day) that is available for business news, announcements, ribbon cuttings and non-crime community happenings.