Since the last recession, tourism organizations and destinations have been talking about the value of instate tourism. And why not? It makes sense.
The best customers are your existing customers or are those who already believe in the product. Living in New Mexico means we like it here. Frederick Weller (who played the character Marshall Mann on the USA Network program In Plain Sight, filmed in Albuquerque) told the ABQ Journal that Albuquerque is “like a little decoder ring or spy ring of funkiness. Once you decode it, there’s a lot offered.”
As a part of the 2012 Garrity Perception Survey we “decoded” the perceptions of New Mexico residents about events, festivals, SpacePort America and where they like traveling in New Mexico.