March 27, 2012

My enemy’s friend is my…

There is a saying in international diplomacy that “my enemy’s enemy is my friend.”  Lately, one local media outlet has turned … Read More “My enemy’s friend is my…”

March 15, 2012

Building Blocks and a Ball

The recent “Building Effective Community Outreach” roundtable at the PRSA Western District Conference provided some great insight from various communication professionals.

One of the things I promised, as a moderator, was to forward some helpful links pertaining to community outreach and corporate social responsibility.

Start Something That Matters – this is the link for the book written by founder of TOMS shoes Blake Mycoskie. I’ve given this book to some friends in the business as a new way to look at CSR. One of the recipients even took an idea from the book to send one of the most unique “thank you’s” I’ve ever received.

CorpsGiving – this is an organization that helps to organize “both large-scale volunteer programs and large-scale branded events.” Think of them as an event planner for charities that want to do something big but lack the people power to get it done.

RockCorps – is a unique approach that uses music to inspire people to volunteer. They do have a clever mission “Got 2 Give 2 Get”. They have their own volunteer database and work with organizations of various sizes.

Of course, if you are looking for a masters or Ph. D. approach to CSR, there is a great event at the end of the month sponsored by the Boston College Center for Corporate Citizenship. They will have their annual conference in Phoenix from March 25-27, 2012.

Special thanks to Tiffany Payne with Comcast for providing insight on these and other organizations that provide a great service to those in the CSR arena.

March 2, 2012

Resume with a Twist

The recession brings out the best and worst in people. This has manifested itself in many different things, including how … Read More “Resume with a Twist”