A good friend of mine in Asia recently asked what kind of books I would recommend for Public Relations Strategy.
That is when the fun started and the idea for a quick blog started (all of these books and other great reads can be found on my Pinterest page!
As I was going through my home library, these were the quick MarComm books I recommended:
“Execution” by Larry Bossidy and Ram Charan. It tends to focus more on management (which I find is a key part of PR strategy).
“Top Dog” by J. David Pincus. This was recommended to me by a friend at a PRSA International Conference more than a decade ago. It discusses corporate strategy and how communications (internal and external) play into business success.
“When Growth Stalls” by a personal friend Steve McKee. It focuses on a good mix of business and communication strategy. A similar read but on the social media strategy front is the “Now Revolution” by Jay Baer.
Another great read is “The Tipping Point” by Malcolm Gladwell. This is the book that has celebrated Mavens and other cool terms.
Finally, one that I bought on a trip to Nordstroms in California is by the founder of TOMS shoes Blake Mycoskie “Start Something That Matters”. It addresses a new way to look at Corporate Social Responsibility.
Of course there are many many many others. What are some of your favorites?