How can you effectively communicate during difficult economic times? The same way you communicate during the boom periods. Your communication should be relevant, genuine and transparent. What does this mean? This is the second of two installments (as seen in the Associated General Contractors New Mexico Building Branch Quarterly Newsletter http://www.agc-nm.org/):
The bottom line has a new meaning in the midst of this recession. For some organizations, when times are tight the first thing owners do is pull back on marketing communication efforts. If you think about it, scaling back on awareness is akin to a NASCAR team opting for cheaper tires… short term benefit, long term loss.