April 14, 2010

Cheddar Explosion

An eleven year old got to trigger the implosion, the winner of an essay contest sponsored by Kraft. What does Kraft have to do with Texas Stadium? The corporation sponsored the implosion to introduce its “Cheddar Explosion” macaroni and cheese. How much did the “naming” rights cost? $75K to the City of Irving and $75K worth of donated product to local charities.