The PR Perspective

TIGERBAIT!

TIGERBAIT!

One of the many great spectacles in college football is a packed LSU Tiger Stadium with the crowd chanting “TIGERBAIT” as the opposing team enters. In another arena, sports icon Tiger Woods is making a spectacle over his lack of response to an early morning car accident into his neighbor’s tree.

What is the importance of “PR”?

What is the importance of “PR”?

Recently a fellow PR colleague asked me the following question: “What is the importance of public relations/marketing/advertising in relation to an organization’s mission and bottom line?” After thinking about his question, I decided to focus my response on the lowest common denominators… what it is and what it isn’t.