The PR Perspective

Month: November 2009

TIGERBAIT!
November 30, 2009

TIGERBAIT!

One of the many great spectacles in college football is a packed LSU Tiger Stadium with the crowd chanting “TIGERBAIT” as the opposing team enters. In another arena, sports icon Tiger Woods is making a spectacle over his lack of response to an early morning car accident into his neighbor’s tree.

What is the importance of “PR”?
November 3, 2009

What is the importance of “PR”?

Recently a fellow PR colleague asked me the following question: “What is the importance of public relations/marketing/advertising in relation to an organization’s mission and bottom line?” After thinking about his question, I decided to focus my response on the lowest common denominators… what it is and what it isn’t.