The PR Perspective

Boatloads of …

Boatloads of …

Wednesday was a big day for Yahoo!. They were able to tame the financial beast of Microsoft with a partnership that originally started as a takeover attempt by the software giant.

Transparency and Accountability

Transparency and Accountability

You are accused of wrong doing. You are named in an indictment. Your name shows up in a “tell all book” about steroids in sports. What do you do?

Sharing Your Message

Sharing Your Message

Sharing your message is all about how you communicate with your target audience (i.e. constituents, customers). In the past, communicating with the larger public was largely relegated to the news media.

Shaping your messsage

Shaping your messsage

We use a number of effective tools to help shape messages. In a crisis/reputation management scenario, I usually focus on either Message Mapping or the Rule of Threes.

Developing Your Approach

Developing Your Approach

In a crisis/reputation management situation, you approach should always be focused on what you want to achieve as a result of your effort. What are the deliverables?

Rules of Engagement

Rules of Engagement

Political pundits in New Mexico indicate this is “the” week that indictments will be handed down from a grand jury impaneled to hear claims of pay-to-play. Of course, “this” has been the week ever since a prominent New Mexican withdrew his name as the Cabinet Secretary nominee for the United States Department of Commerce.