Month: July 2009
July 30, 2009
Boatloads of …
Wednesday was a big day for Yahoo!. They were able to tame the financial beast of Microsoft with a partnership that originally started as a takeover attempt by the software giant.
July 15, 2009
Transparency and Accountability
You are accused of wrong doing. You are named in an indictment. Your name shows up in a “tell all book” about steroids in sports. What do you do?
July 14, 2009
Sharing Your Message
Sharing your message is all about how you communicate with your target audience (i.e. constituents, customers). In the past, communicating with the larger public was largely relegated to the news media.
July 13, 2009
Shaping your messsage
We use a number of effective tools to help shape messages. In a crisis/reputation management scenario, I usually focus on either Message Mapping or the Rule of Threes.
July 12, 2009
Developing Your Approach
In a crisis/reputation management situation, you approach should always be focused on what you want to achieve as a result of your effort. What are the deliverables?
July 11, 2009
Rules of Engagement
Political pundits in New Mexico indicate this is “the” week that indictments will be handed down from a grand jury impaneled to hear claims of pay-to-play. Of course, “this” has been the week ever since a prominent New Mexican withdrew his name as the Cabinet Secretary nominee for the United States Department of Commerce.