The PR Perspective

An Inconvenient Belch

An Inconvenient Belch

The causes of global warming are all around us. Burning fossil fuels, mining and an increasing human population are the three top causes of global warming, according to http://www.causesofglobalwarming.net. The same website also cites “One natural cause is a release of methane gas from arctic tundra and wetlands.”

The ABC’s of the WSJ

The ABC’s of the WSJ

It has been said that the simple things that can make you or break you.
In most sports, the simple things include keeping your eye on the ball.
In business, it is making sure you bring in more money than you spend.

Ode to APS

Ode to APS

Those of you who have known me for a while are aware that I took a leave of absence from my public relations practice several years ago to help lead the Albuquerque Public Schools as Chief of Staff/Superintendent of Advancement.

Signs of the Times

Signs of the Times

I remember the day well, despite it being 18 years ago. I was in New York City to help my sister celebrate a birthday. I received a page to call the office. My friend and co-worker Rich was on the other line letting me know that the nationally syndicated show we worked for in Miami was going to be cancelled.

The A-Rod Diplomacy

The A-Rod Diplomacy

We are all familiar with the nursery rhyme/story about Goldilocks and the three bears. How she stumbles upon their cottage and samples porridge that is too hot, too cold and the other is just right… that’s what she devours.

Time to Swim

Time to Swim

To everyone’s and nobody’s surprise, Michael Phelps is human. He made a mistake, which was documented on a camera phone and positioned to an international audience.

Communicating Layoffs

Communicating Layoffs

There has been, and will continue to be, a lot of attention about corporate layoffs.
Workforce reduction strategies are the same in a bull market and in a bear market, the only thing that changes are the tactics.
However, there is something about companies doing this all at once that makes this a bit disconcerting. The layoffs are so huge and the impacts on already declining stock prices are so significant that many organizations are resulting to tactics they normally wouldn’t employ in a different economic climate.

Kellogg’s Ad Misses the Purpose of Charity

Kellogg’s Ad Misses the Purpose of Charity

I admit, I enjoy football and watching the Super Bowl advertisements. While I am a bit surprised at the $3million price tag for a thirty-second spot, I put aside friendly competition between Advertising and Public Relations just to soak it all in.