<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>The PR Perspective</title>
	<atom:link href="http://tomgarrity.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://tomgarrity.com</link>
	<description>The Public Relations Blog</description>
	<lastBuildDate>Mon, 06 Feb 2012 15:00:22 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='tomgarrity.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>The PR Perspective</title>
		<link>http://tomgarrity.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://tomgarrity.com/osd.xml" title="The PR Perspective" />
	<atom:link rel='hub' href='http://tomgarrity.com/?pushpress=hub'/>
		<item>
		<title>The Cure for Komen</title>
		<link>http://tomgarrity.com/2012/02/06/the-cure-for-komen/</link>
		<comments>http://tomgarrity.com/2012/02/06/the-cure-for-komen/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 14:57:14 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=416</guid>
		<description><![CDATA[The greatest harm to the Komen Foundation is not in the policy controversy.  It is in the fact that policy is the focus of media attention instead of the compassion for victims of breast cancer.

Can the “cure” recover?  Only time will tell.

The organization’s focus for the next six months needs to be on the basics.  Focus on showing compassion to the victims.  Continue to put different faces on this issue and sharing the human element.  Use success stories to show how the organization is meeting and exceeding the needs of those who are, or are potentially, impacted by cancer.

Good policy fosters good public relations.  And for nonprofit organizations, compassion is always good policy even when the board and its leadership get in the way.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=416&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2012/02/06/the-cure-for-komen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fa1cf990c1bd6c95d909a6ea75e476ae?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tomgarrity</media:title>
		</media:content>

		<media:content url="http://tomgarrity.files.wordpress.com/2012/02/komen-image-ribbon.jpg" medium="image">
			<media:title type="html">komen-image-ribbon</media:title>
		</media:content>
	</item>
		<item>
		<title>BTK OMG!</title>
		<link>http://tomgarrity.com/2012/01/10/btk-omg/</link>
		<comments>http://tomgarrity.com/2012/01/10/btk-omg/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 13:24:33 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=411</guid>
		<description><![CDATA[Billy The Kid is one of those iconic figures. Most people have heard of him, first year students of the old west know him by William H. Bonney.  A small number of people know about either his connections with Pat Garrett or Lew Wallace, the person who would go on to write the classic Ben [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=411&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2012/01/10/btk-omg/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fa1cf990c1bd6c95d909a6ea75e476ae?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tomgarrity</media:title>
		</media:content>

		<media:content url="http://tomgarrity.files.wordpress.com/2012/01/billythekidcreditrobertmccubbin-blog.jpg?w=269" medium="image">
			<media:title type="html">BILLYTHEKIDcreditrobertmccubbin blog</media:title>
		</media:content>
	</item>
		<item>
		<title>A Different December: Albuquerque Christian Children’s Home</title>
		<link>http://tomgarrity.com/2011/12/15/a-different-december-albuquerque-christian-childrens-home/</link>
		<comments>http://tomgarrity.com/2011/12/15/a-different-december-albuquerque-christian-childrens-home/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 20:33:44 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=407</guid>
		<description><![CDATA[Today we will be finishing our Different December outreach in great fashion but hosting the residents and house parents of the Albuquerque Christian Children’s Home. The ACCH is dedicated to providing God’s love and care to school-aged children who are neglected, abused, or in need of  a home and family through long-term and short-term residential [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=407&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/12/15/a-different-december-albuquerque-christian-childrens-home/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fa1cf990c1bd6c95d909a6ea75e476ae?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tomgarrity</media:title>
		</media:content>

		<media:content url="http://tomgarrity.files.wordpress.com/2011/12/acchtgg-dffdec.jpg?w=300" medium="image">
			<media:title type="html">ACCHTGG DffDec</media:title>
		</media:content>
	</item>
		<item>
		<title>A Different December: All Faiths Receiving Home</title>
		<link>http://tomgarrity.com/2011/12/14/a-different-december-all-faiths-receiving-home/</link>
		<comments>http://tomgarrity.com/2011/12/14/a-different-december-all-faiths-receiving-home/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 23:03:11 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=403</guid>
		<description><![CDATA[Our Different December outreach today features an organization that was founded in 1956 by a group of concerned citizens who saw a need in their community for better care for vulnerable children.

All Faiths Receiving Home provides services to children and their families in a healthy environment which includes education, treatment, advocacy, food, clothing, affordable and safe housing, and supportive and nurturing care givers.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=403&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/12/14/a-different-december-all-faiths-receiving-home/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fa1cf990c1bd6c95d909a6ea75e476ae?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tomgarrity</media:title>
		</media:content>

		<media:content url="http://tomgarrity.files.wordpress.com/2011/12/allfaithstgg-dffdec.jpg?w=300" medium="image">
			<media:title type="html">AllFaithsTGG DffDec</media:title>
		</media:content>
	</item>
		<item>
		<title>A Different December: New Day</title>
		<link>http://tomgarrity.com/2011/12/13/a-different-december-new-day/</link>
		<comments>http://tomgarrity.com/2011/12/13/a-different-december-new-day/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 19:50:02 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=400</guid>
		<description><![CDATA[Today, for a Different December, The Garrity Group’s Ariel White provides a different look at charity providing assistance to participants in the New Day Youth and Family Services. In 1976, the founders of New Day discovered that homeless and runaway youth in Albuquerque had no safe home or shelter facility to turn to for help. New [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=400&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/12/13/a-different-december-new-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fa1cf990c1bd6c95d909a6ea75e476ae?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tomgarrity</media:title>
		</media:content>

		<media:content url="http://tomgarrity.files.wordpress.com/2011/12/newdaytgg-dffdec.jpg?w=300" medium="image">
			<media:title type="html">NewDayTGG DffDec</media:title>
		</media:content>
	</item>
		<item>
		<title>A Different December: Casa Esperanza</title>
		<link>http://tomgarrity.com/2011/12/12/a-different-december-casa-esperanza/</link>
		<comments>http://tomgarrity.com/2011/12/12/a-different-december-casa-esperanza/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 17:20:35 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=393</guid>
		<description><![CDATA[The second week of The Garrity Group Different December outreach will focus on Casa Esperanza.  Members of our team will cook its guests an authentic New Mexican dinner with the help of the generous donations of Bueno Foods. Founded in 1987, Casa Esperanza provides a home away from home for families facing cancer. Casa Esperanza [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=393&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/12/12/a-different-december-casa-esperanza/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fa1cf990c1bd6c95d909a6ea75e476ae?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tomgarrity</media:title>
		</media:content>

		<media:content url="http://tomgarrity.files.wordpress.com/2011/12/casaesptgg-dffdec.jpg?w=300" medium="image">
			<media:title type="html">CasaEspTGG DffDec</media:title>
		</media:content>
	</item>
		<item>
		<title>A Different December: Roadrunner Food Bank</title>
		<link>http://tomgarrity.com/2011/12/09/a-different-december-roadrunner-food-bank/</link>
		<comments>http://tomgarrity.com/2011/12/09/a-different-december-roadrunner-food-bank/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 13:01:31 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=389</guid>
		<description><![CDATA[The Garrity Group’s Different December outreach focuses today on the Roadrunner Food Bank. Founded in 1980 Roadrunner Food Bank is the largest in New Mexico, distributing more than 26 million pounds of food every year to a network of hundreds of partner agencies and five regional food banks. The agencies Roadrunner serves includes food pantries, shelters, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=389&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/12/09/a-different-december-roadrunner-food-bank/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fa1cf990c1bd6c95d909a6ea75e476ae?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tomgarrity</media:title>
		</media:content>

		<media:content url="http://tomgarrity.files.wordpress.com/2011/12/rrfoodbanktgg-dffdec.jpg?w=300" medium="image">
			<media:title type="html">RRFoodBankTGG DffDec</media:title>
		</media:content>
	</item>
		<item>
		<title>A Different December: Barrett House</title>
		<link>http://tomgarrity.com/2011/12/08/a-different-december-barrett-house/</link>
		<comments>http://tomgarrity.com/2011/12/08/a-different-december-barrett-house/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 13:55:59 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=385</guid>
		<description><![CDATA[The outreach was identified and set up by Senior Account Executive Julianne Horn.  “I chose the Barrett House because of their focus on helping vulnerable women and children in our community. The Bridges to Self Sufficiency program is a great resource for women, as it provides a stable environment while offering the life skills and support they need to transition into independent living. It’s very rewarding to offer one of these families a little extra cheer at Christmas by fulfilling the wish-lists of a mom and her three kids.”<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=385&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/12/08/a-different-december-barrett-house/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fa1cf990c1bd6c95d909a6ea75e476ae?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tomgarrity</media:title>
		</media:content>

		<media:content url="http://tomgarrity.files.wordpress.com/2011/12/barretttgg-dffdec.jpg?w=300" medium="image">
			<media:title type="html">BarrettTGG DffDec</media:title>
		</media:content>
	</item>
		<item>
		<title>A Different December: Meals on Wheels</title>
		<link>http://tomgarrity.com/2011/12/07/a-different-december-meals-on-wheels/</link>
		<comments>http://tomgarrity.com/2011/12/07/a-different-december-meals-on-wheels/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:28:49 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=379</guid>
		<description><![CDATA[While I seem to be doing a lot of travel over the past several months, The Garrity Group’s Different December outreach will focus on an organization that has been on the road for the past 39 years… Meals on Wheels. Meals on Wheels of Albuquerque provides services that enable those who are unable to prepare [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=379&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/12/07/a-different-december-meals-on-wheels/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fa1cf990c1bd6c95d909a6ea75e476ae?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tomgarrity</media:title>
		</media:content>

		<media:content url="http://tomgarrity.files.wordpress.com/2011/12/mow-tgg-dffdec.jpg?w=300" medium="image">
			<media:title type="html">MOW TGG DffDec</media:title>
		</media:content>
	</item>
		<item>
		<title>A Different December: Ronald McDonald House Charities</title>
		<link>http://tomgarrity.com/2011/12/05/a-different-december-ronald-mcdonald-house-charities/</link>
		<comments>http://tomgarrity.com/2011/12/05/a-different-december-ronald-mcdonald-house-charities/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 13:34:56 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=373</guid>
		<description><![CDATA[For the past six months, The Garrity Group team has been brainstorming different organizations to come along side and assist as a part of our inaugural Different December program. 

The team identified eight organizations to assist in various ways, a full list can be found on our website in the Different December section.  In addition to our team, we wanted to raise awareness about these nonprofits and provide an opportunity to our clients and other friends of the firm to join us as a part of our outreach.

The first nonprofit we are assisting is a familiar organization, the Ronald McDonald House Charities of New Mexico.  Having served on their board for seven years, last two as chairman, their statewide outreach to families in crisis is one of many reasons we are coming along side to help.

Serving our state since 1982, the Ronald McDonald House Charities of New Mexico’s mission has remained constant: provide temporary affordable lodging and respite services to families with critically ill children.

The 30 rooms house, located adjacent to University Hospital, is a home to families who have seen their lives change in an instant.  In addition, families can also get some rest at University Hospital in the Ronald McDonald Family Room.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=373&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/12/05/a-different-december-ronald-mcdonald-house-charities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fa1cf990c1bd6c95d909a6ea75e476ae?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">tomgarrity</media:title>
		</media:content>

		<media:content url="http://tomgarrity.files.wordpress.com/2011/12/rmhctgg-dffdec.jpg?w=300" medium="image">
			<media:title type="html">RMHCTGG DffDec</media:title>
		</media:content>
	</item>
	</channel>
</rss>
