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	<title>The PR Perspective &#187; Uncategorized</title>
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		<title>The PR Perspective &#187; Uncategorized</title>
		<link>http://tomgarrity.com</link>
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		<title>BTK OMG!</title>
		<link>http://tomgarrity.com/2012/01/10/btk-omg/</link>
		<comments>http://tomgarrity.com/2012/01/10/btk-omg/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 13:24:33 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=411</guid>
		<description><![CDATA[Billy The Kid is one of those iconic figures. Most people have heard of him, first year students of the old west know him by William H. Bonney.  A small number of people know about either his connections with Pat Garrett or Lew Wallace, the person who would go on to write the classic Ben [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=411&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>A Different December: Albuquerque Christian Children’s Home</title>
		<link>http://tomgarrity.com/2011/12/15/a-different-december-albuquerque-christian-childrens-home/</link>
		<comments>http://tomgarrity.com/2011/12/15/a-different-december-albuquerque-christian-childrens-home/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 20:33:44 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=407</guid>
		<description><![CDATA[Today we will be finishing our Different December outreach in great fashion but hosting the residents and house parents of the Albuquerque Christian Children’s Home. The ACCH is dedicated to providing God’s love and care to school-aged children who are neglected, abused, or in need of  a home and family through long-term and short-term residential [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=407&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/12/15/a-different-december-albuquerque-christian-childrens-home/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>A Different December: New Day</title>
		<link>http://tomgarrity.com/2011/12/13/a-different-december-new-day/</link>
		<comments>http://tomgarrity.com/2011/12/13/a-different-december-new-day/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 19:50:02 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=400</guid>
		<description><![CDATA[Today, for a Different December, The Garrity Group’s Ariel White provides a different look at charity providing assistance to participants in the New Day Youth and Family Services. In 1976, the founders of New Day discovered that homeless and runaway youth in Albuquerque had no safe home or shelter facility to turn to for help. New [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=400&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>A Different December: Casa Esperanza</title>
		<link>http://tomgarrity.com/2011/12/12/a-different-december-casa-esperanza/</link>
		<comments>http://tomgarrity.com/2011/12/12/a-different-december-casa-esperanza/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 17:20:35 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=393</guid>
		<description><![CDATA[The second week of The Garrity Group Different December outreach will focus on Casa Esperanza.  Members of our team will cook its guests an authentic New Mexican dinner with the help of the generous donations of Bueno Foods. Founded in 1987, Casa Esperanza provides a home away from home for families facing cancer. Casa Esperanza [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=393&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>A Different December: Roadrunner Food Bank</title>
		<link>http://tomgarrity.com/2011/12/09/a-different-december-roadrunner-food-bank/</link>
		<comments>http://tomgarrity.com/2011/12/09/a-different-december-roadrunner-food-bank/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 13:01:31 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=389</guid>
		<description><![CDATA[The Garrity Group’s Different December outreach focuses today on the Roadrunner Food Bank. Founded in 1980 Roadrunner Food Bank is the largest in New Mexico, distributing more than 26 million pounds of food every year to a network of hundreds of partner agencies and five regional food banks. The agencies Roadrunner serves includes food pantries, shelters, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=389&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tomgarrity</media:title>
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		<title>A Different December: Barrett House</title>
		<link>http://tomgarrity.com/2011/12/08/a-different-december-barrett-house/</link>
		<comments>http://tomgarrity.com/2011/12/08/a-different-december-barrett-house/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 13:55:59 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=385</guid>
		<description><![CDATA[The outreach was identified and set up by Senior Account Executive Julianne Horn.  “I chose the Barrett House because of their focus on helping vulnerable women and children in our community. The Bridges to Self Sufficiency program is a great resource for women, as it provides a stable environment while offering the life skills and support they need to transition into independent living. It’s very rewarding to offer one of these families a little extra cheer at Christmas by fulfilling the wish-lists of a mom and her three kids.”<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=385&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Restoring Normalcy</title>
		<link>http://tomgarrity.com/2011/11/06/restoring-normalcy/</link>
		<comments>http://tomgarrity.com/2011/11/06/restoring-normalcy/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 22:52:27 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=343</guid>
		<description><![CDATA[While touring potential universities with my oldest daughter, we had a chance one night to catch the movie “In Time” with Amanda Seyfried and Justin Timberlake. The moving is based on replacing currency with time. In the PR world, we’ve been living with this reality that time is our currency.  The movie featured some implied [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=343&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/11/06/restoring-normalcy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">clock-11-11_33545_lg</media:title>
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		<title>Lessons at 10,678 feet</title>
		<link>http://tomgarrity.com/2011/08/24/lessons-at-10678-feet/</link>
		<comments>http://tomgarrity.com/2011/08/24/lessons-at-10678-feet/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 23:06:16 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=335</guid>
		<description><![CDATA[This weekend I’ll embark on one of those crazy adventures, participating in the Colorado Relay.  It is a 195 mile endurance relay that starts at Breckenridge and ends in Snowmass.  I’ll be running with some new and old friends on two New Mexico teams Lost &#38; Found and Buzzard Bait. In the midst of altitude training, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=335&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2011/08/24/lessons-at-10678-feet/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>Power Kiosks!</title>
		<link>http://tomgarrity.com/2011/06/14/power-kiosks/</link>
		<comments>http://tomgarrity.com/2011/06/14/power-kiosks/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 14:46:08 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=329</guid>
		<description><![CDATA[There are power lunches, power ties and now… power parking meter kiosks! Parking my truck curbside at the Gold Street Café, in downtown Albuquerque, I grabbed some change for the parking kiosk (you know the rectangular structures that are replacing the classic Duncan Parking Meters). Walking towards the kiosk I recognize the person who appears [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=329&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Movie Lessons for the CEO</title>
		<link>http://tomgarrity.com/2011/04/26/movie-lessons-for-the-ceo/</link>
		<comments>http://tomgarrity.com/2011/04/26/movie-lessons-for-the-ceo/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 06:00:45 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Dear CEO]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=302</guid>
		<description><![CDATA[You know your business. You have a passion for what you do and a process for how to accomplish it.

The people you have in place are the “right ones on the bus.” You are well read and can work an iPhone or android better than most people half your age. So what’s keeping you up at night? You go to bed early and wake up early. But it isn’t on purpose. Unresolved issues shake you in the night and tire you throughout the day. It is a vicious cycle that can zap the life out of you and your organization.

You want to connect with your customer in a unique way. You not only want them to buy the product, you want them to feel like their organization and world will be a better place as a result of their partnership with your business. The connection with your customer is where the science of deliberate communication occurs. That point of contact says you understand your client and know how they consume information.  It also relays confidence in your product, messaging, team and how the “collective” integrates with the community to make our world a better place to live.

How do you become that company? Have a team come along side your organization that specializes in message development, customer relationship management, and shaping perception. Public relation firms have a proven track record of helping clients generate business results and goodwill in their respective communities.

Since you’ve seen all of the movies that come on in the middle of the night, here are a few “movie lessons” to consider when bringing on a team to help you:

"Frankly, my dear, I don't give a damn." (Gone With The Wind) Be Rhett Butler. Know who you are and what you want. Having firm goals will set the course for all of your initiatives.

"I'm going to make him an offer he can't refuse." (The Godfather) Don Corleone can name his own price, can you? Identify a marketing budget. It will ensure nobody is wasting their time “capisce.”

“I’m not bad, I’m just drawn that way.” (Who Framed Roger Rabbit) Take time to research perception about your company. You might be like Jessica Rabbit, looking good for all of the wrong reasons.

“You're gonna need a bigger boat” (Jaws) That’s chief Martin Brody’s way of saying know when you are in over your head. In “PR” terms: you don’t need a news release, you need a strategic plan.

“You had me at ‘hello’” (Jerry Maguire). There is paralysis in analysis. Dorothy Boyd went with her gut, so should you.

“In this town I'm the leper with the most fingers.” (The Two Jakes) Jake Gittes’ advice is value integrity and be sure you have an ethical communications partner.

My best to you as you become the company that integrates with your community.

Sincerely,

Tom<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&amp;blog=9656146&amp;post=302&amp;subd=tomgarrity&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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