The PR Perspective

Understanding the East (ern Part of New Mexico)

Understanding the East (ern Part of New Mexico)

Eastern New Mexico has a complex.

It is misunderstood and stereotyped by people who live along the Rio Grande corridor of central New Mexico.

Politically diverse, the last Presidential election provided a significant wakeup call for Republicans. Their votes, for Republican Mitt Romney, in the seven counties that border Texas were off-set in Santa Fe County, by Democrats who were voting for President Barak Obama.

Tourism in Eastern New Mexico is defined by Carlsbad Caverns and the UFO phenomenon. But it is accented by the Norman & Vi Petty Rock ‘N’ Roll Museum and roadside attractions like the windmill farm in Portales.

NM Trust in Media

NM Trust in Media

So now New Mexico residents know why all they see on television are political ads and why your friends are shy to ask about your political opinions.

Fair Time!

Fair Time!

Based on the Garrity Perception Survey, mobile users are a great base of support for the New Mexico State Fair. Just yesterday, Facebook CEO Mark Zuckerberg reinforced his commitment to own the mobile space. While the State Fair doesn’t have a mainstream “mobile app” there is a lot of opportunity for communicators to leverage their Facebook presence.

A Butterfly, an Ostrich and Transparency?

A Butterfly, an Ostrich and Transparency?

The High Desert Investment Corporation (HDIC) and its parent the Albuquerque Academy (the academic leader for independent and public education), have a financial problem that has spiraled into a crisis that threatens the reputation of a trusted institution.

Politically Radioactive

Politically Radioactive

In “PR” terms Bernalillo County Commissioner Michael Wiener is Radioactive.

Wiener was photographed in a Southeast Asia red light district with a group of local women and in another image with someone he says is his fiancé. For more on the story, here is the link from KOB-TV.

In the midst of re-election, republican and democratic leaders are calling for his resignation. Politically, can Michael Wiener survive?

The Beating of APD

The Beating of APD

In a strange twist of “man bites dog”, the Albuquerque Police Department needs assistance from its own victim advocacy unit.

In the midst of civil rights accusations, court cases, high speed pursuits and so called “bounty pay” for officer-involved shootings, the Albuquerque Police Department has been in the spotlight for all the wrong reasons.

This blog post isn’t designed to provide fuel to either side of this heated political debate, it is only meant to provide APD some insight on how it can truly reshape public perception so their good deeds and all the “good cops” get noticed for the right reasons.