One of the many great spectacles in college football is a packed LSU Tiger Stadium with the crowd chanting “TIGERBAIT” as the opposing team enters.

In another arena, sports icon Tiger Woods is making a spectacle over his lack of response to an early morning car accident into his neighbor’s tree.

While he did issue a brief statement on his website, which raised more questions than it answered, he has yet to speak to law enforcement about the accident.

It raises the question: How much information is enough to satisfy the letter of the law while placating the arena of public perception?

From the legal perspective, Tiger’s attorney provided “license, registration and proof of insurance” to officers; the bare minimum.

In the arena of public perception, it isn’t as cut and dry.

Tiger has been successful because of his athletic abilities.  Leveraging his consistency and discipline, marketers have helped elevate Tiger Woods into a sports icon who has earned the public’s trust through product endorsements.

 In all of those endorsements you’d be hard pressed to find images or references to his wife and family.  That’s because he is fiercely private about his personal life.

If he had wrapped a golf cart around a tree at a golf course, I have a feeling we would have seen Tiger owning up to the circumstances and the public curiosity would have moved on.  However, since this occurred off the course, it is, in Tiger’s mind, out of bounds.

And here lies the issue.  The public is clamoring for information about Tiger’s private life.  In this era of reality television and a 24/7 news cycle, there are some who think he owes the larger public a more detailed response than what appeared on his web page.

Tiger was wrong waiting 48 hours to make a statement; it should have been issued within 24 hours of the accident.  While it did provide personal responsibility, it raised more questions than it answered.

Despite the hovering helicopters, stalking media, and crowd that is yelling “TIGERBAIT”, this Tiger is consistent about not commenting about his personal life.  That discipline will be his key to moving past this incident.

Image of Tiger Woods provided by the Baltimore Sun

While in route home from my youngest daughter’s soccer game, I looked at the clock and realized that the President’s address to a joint session of congress was underway.  I tuned to the news talk station to listen in.  There were people calling in and complaining about the healthcare plan, no Presidential address.  I scanned the entire AM bandwidth until it was clear the speech was not being carried live on any AM radio station that broadcasts in Albuquerque.

I turned over to my Sirius radio and “bam” there it was on CNBC and a host of other conservative and liberal outlets.
It is funny that a broadcaster gave me a reason to switch to satellite and it had everything to do with lack of meaningful content and nothing to do with commercials!

The teachable moment to my daughter brought to these random observations:

Everybody is talking, nobody is listening.  Instead of listening to the proposals, it was easier for a radio station to let listeners vent about the President’s plan instead of providing the opportunity to have them comment after they hear the President’s remarks.

Politics makes strange bedfellows.  During several election cycles, many broadcast VPs and General Managers have commented to me how the election advertising buys saved their month, quarter or year.  But after the election, a sitting President addresses a joint session of congress and it doesn’t warrant live radio coverage?  Instead, regular programming is the rule and a Presidential address to congress is no longer an exception?

The President loves his face time.  This President has had more “prime time” appearances during his first months in office than the last President had during his tenure.

Here is my dichotomy, on one hand I am bristled that I can’t hear the President of the United States address Congress; on the other hand, I can’t blame broadcasters for not carrying it because of all the airtime he’s sucked up already.

I understand the urgency of this President to get the issue in front of Congress before there is an expected majority change following the 2010 mid-term elections.  I also appreciate the same urgency of the minority to stall discussions as a long as possible, for the same perceived mid-term reasons.

Personally, I hope someone calls “do over” and we can have a process that engages the entire electorate with results that benefits all Americans without all the usual rhetoric.

This week the New Mexico Public Education Department (PED) announced its progress, or lack thereof, on improving the State’s high school graduation rate.  The measure, called Adequate Yearly Progress (AYP), shows New Mexico’s 54% success rate is one of the worst in the United States, which has an average graduation rate of 70%).

There are a number of reasons for the low scores.  For example, culturally, there isn’t a rich history of formal education.  It isn’t uncommon for some graduates to be the first in their family to get a diploma.  Plus there are changing family dynamics that find grandparents raising their children’s children.   Some would see those reasons as excuses… it is just reality.

The sad reality that the PED has failed is seen in many ways.  The most glaring is how it has left behind the most vulnerable special needs children. Looking at the 2008-09 school year only 4% of the State’s special needs population were proficient.  As a benchmark, the same group had 6% proficiency just four years earlier… aren’t you suppose to improve over time?

So, now that New Mexico’s chief executive officer has received the coveted “America’s Greatest Education Governor Award”, presented last month by the National Education Association, it is good to know we are finally seeing some measureable initiative to combat this problem that “suddenly” appeared.

Two days after the PED released the information, the Governor announced a plan to recapture as many as 10,000 drop outs, establish committees/taskforces and create brochures.  The Reader’s Digest version, it is an aggressive truancy and top heavy bureaucratic approach which is the same as trying to get toothpaste back into the tube.  He is focusing on the students who don’t want to be there instead of giving attention and resources to those who are in school.  The squeaky wheel isn’t even getting the grease (and it is $2.4 billion of taxpayer grease each year)!

Terry Abbott, when he served as director of communications for Houston ISD (and later US Secretary of Education) Rod Paige, would have an approach he called the “its much worse” strategy.  In this particular case, the approach would acknowledge the low graduation rate but then focus on something that was “much worse”, like the fact that after years of hard work only 4% of 11th grade students with disabilities are proficient in math.  He would then outline the plan to increase proficiencies and “define” the issue, instead of a headline writer setting the agenda.

Delivering “bad” news is expected when State government is involved.  The lesson learned here, provide workable and reasonable solutions when the problems are first identified, not four years after the fact.

Image: New Mexico Governor Bill Richardson accepting the NEA’s “America’s Greatest Education Governor Award”… thank you NEA for this “priceless moment”

Credit: Thanks to twitter for coining “Cash for Flunkers” on this issue

Memorial Day weekend use to be one of those “iconic” weekends for auto racing, featuring its “Super Bowl”, the Indianapolis 500.

Growing up in Houston, I was a fan of AJ Foyt.  When I moved to Albuquerque I added the Unser family to the list of drivers I’d follow.  Memorial Day weekend was a time I looked forward to seeing how my favorites would do against the likes of Mears, Rahal, Sullivan, Rutherford, and Fittipaldi.  It was a great time for the auto racing industry.

Then it became 1994.  The Indy Racing League (IRL) was created.

In 1996, the All but a few slots in the Indy 500 were reserved exclusively for members of the IRL.  That year, all hell broke loose on the track (literally) prompting a number of changes and marketing gimmicks for all future events. 

A competing event called the US 500 failed and the owners of the Indianapolis track through it would be a good idea to break its brand of being an “open wheel” (Indy Car) track by inviting NASCAR to the table.  As a result of those and other events, Indy Car racing found itself in a death spiral and it couldn’t pull out.

Recently, the best thing to happen to Indy Car racing was the addition of Danica Patrick.  She is a solid driver with attitude… it doesn’t hurt that she is also easy on the eyes.  Indy Car fans thought this was the spark to reignite interest in their sport.  Interest was a short lived.  It was only successful in temporarily attracting NASCAR viewers (not fans) who were drawn-in by the hype.

Now, Indy Car racing didn’t implode on its own.  NASCAR did a great job of capturing the disgruntled Indy Car racing fans.  NASCAR knows its brand and they have promoted and leveraged it better than any other sports league, on par with the National Football League.

Indy Car racing let greed and ego get in the way of its brand and it never recovered.

This weekend I’ll probably watch the Indy 500 for curiosity sake, to see if Danica can get it done and win the race.  But, if I end up having to tend to the ribs on the barbeque smoker, I’ll rely on DVR because Indy Car racing lost me as a fan a long time ago.