Tom Garrity

Archive for the ‘Reputation’ Category

The Cure for Komen

In Crisis Communication, Reputation on February 6, 2012 at 2:57 pm

I’ve been in those board meetings.  A policy change is presented, and in accordance with Roberts Rules of Order, a “second” is sought.  Like Ferris Buhler’s name being called for attendance, the words are uttered “does anyone want to second this motion?  Anyone… anyone…”

Reluctantly, a second comes and discussion moves forward… the rest takes its own unique course.

I am not sure if that is what happened with the Susan G. Komen Foundation, but somewhere a policy was presented.  It was approved by the foundation board and in that moment, funding would be restricted or denied for organizations under federal investigation.

Properly define what constitutes an investigation and, on face value, that kind of approach makes sense.

But, in politically charged environments where accusations are made and investigations launched as common place, additional filters need to be in place to try and separate the rhetoric from reality.

Planned Parenthood was the subject of an investigation, launched in a political arena, and didn’t pass the litmus test established by the Komen Foundation.  As a result the pink ribbon was engulfed in its own political firestorm.

Its critics branded this as an issue over mammograms and abortion.  In reality, The Susan G. Komen Foundation is in a public quagmire over policy.

In the midst of intense media and public scrutiny, the local chapters initially felt the pressure.  Then, a chapter in Colorado was granted an “exemption” from the policy.

Within 24 hours the national organization cried uncle and rescinded the policy.  In its wake, the organization left its supporters questioning the national leadership and looking for new avenues of charitable giving.

The greatest harm to the Komen Foundation is not in the policy controversy.  It is in the fact that policy is the focus of media attention instead of the compassion for victims of breast cancer.

Can the “cure” recover?  Only time will tell.

The organization’s focus for the next six months needs to be on the basics.  Focus on showing compassion to the victims.  Continue to put different faces on this issue and sharing the human element.  Use success stories to show how the organization is meeting and exceeding the needs of those who are, or are potentially, impacted by cancer.

Good policy fosters good public relations.  And for nonprofit organizations, compassion is always good policy even when the board and its leadership get in the way.

If the Hotel is rocking…

In Reputation on November 20, 2011 at 7:40 pm

Almost a year ago I had the fortune to stay overnight in Portales, New Mexico.  The nicest hotel option I was aware of was a Holiday Inn Express.  I reviewed their website and made a reservation. 

What I quickly learned, through the school of loud knocks, was this hotel was located adjacent to an active railroad line.  Something that wasn’t even hinted at on their website or at check-in.

While I did blog about this last December, I also wrote a review on TripAdvisor.com (which is the reason for revisiting this topic).  Since December 2010 a whopping 228 people have read the review.

Since my railroad rock and roll event, there have been four other reviews posted.  None were responses from the Holiday Inn Express.

Maybe they don’t want to draw attention to it, since it is, really, the only option in town?  Perhaps.

Either way, there are 228 people who read the review and didn’t see a response from the hotel management acknowledging the problem, addressing plans to install more soundproofing or even offering free ear plugs to those on the railroad side of the hotel.

Typically, silence is golden.  In this case, I am not so sure.

The Tale of Two Coaches

In Reputation on November 18, 2011 at 1:19 pm

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…”

In the Tale of Two Cities Charles Dickens was clearly not referring to the University of New Mexico Football program.  However, comparing the opening news conferences for two of its most recent head football coaches reveal two very different styles.

When Coach Mike Locksley was introduced as UNM’s head coach in December of 2008 he said “This isn’t a rebuilding project. I look at it as a renovation. I’ll be putting my personal touches on the great foundation that’s already been laid.”  But it was his comment about lighting up the scoreboard and adding a third digit to the scoreboard that haunted his 2-26 record.

When Coach Bob Davie was introduced as UNM’s 31st head football coach (November of 2011) there was no talk of lighting up a scoreboard.  There was some plain talk to the Albuquerque Journal, “So it’s gonna take a while to build this thing back up. I’m not gonna panic. I’m not afraid to lose a game to build a foundation for the future.”

Coach Locksley told fans what they wanted to hear, he talked of the possibilities.  Coach Davie is telling things like it is, talking about the realties of walking into one of the worst college football programs in the NCAA.

Will Coach Davie have success?  If he coaches like he handles opening news conferences, UNM will have a winning record before Davie’s contract expires.

GPS: Accountants

In Reputation on April 19, 2011 at 11:27 am

This is April 19, 2011… the day after tax day!  In honor of those certified public accountants who helped most of us get from point A to point B for our various 1040, 1099, K-1 and PIT forms, lets see what New Mexico residents think of the time honored profession.

The Garrity Perception Survey queried a random sample of New Mexico residents to gauge their trust of 16 professions.  Sandwiched between judges and lawyers (I know there is a joke in there somewhere), the eighth most trusted profession in the Land of Enchantment is the accountant.

New Mexico residents who earn less than $20,000 a year and those who earn more than $80,000 a year completely trust accountants; putting to rest the myth that the more money you have the more trust you place in accountants.

When it comes to party affiliation, Democrats and Independents completely trust accountants, outpacing Republicans and unregistered voters.  The age-old argument that accounts and republicans are bedfellows to “milk the system” appears to fall short here… at least in New Mexico.

Trust among residents increases with formal education.  Those with a graduate degree have greater trust in Accountants than those with a high school education.  Females also have a higher trust level of Accountants than males.

The greatest area of opportunity to build trust for the Accountant is in the age range of 50-64 years.  This group, which includes some of the highest wage earners, has a lower level of trust than any other age group in New Mexico.  Perhaps the recession coupled with discussion of higher taxes clouds the trust.  Whether or not that is the case, accountants can increase their trust level through “plain speak” about the issues facing this age group and the solutions they might want to consider as they approach retirement.

GPS: Courts and Justice System

In Reputation on April 5, 2011 at 1:44 pm

The courts and the justice system has an image problem in New Mexico.

When you look at recent headlines in our state, it really shouldn’t come as a surprise:  A Judge is accused and pleads guilty to DWI; A Sheriff is caught selling his departments bullet proof vests on eBay; An entire police department is dismantled for running guns to Mexican cartels; An officer involved in a fatal shooting lists his occupation on Facebook as “human waste disposal”.

In the words of the Osmond family, “One Bad Apple don’t spoil the whole darn bunch”… but the bad apples sure give everyone else a black eye.

In the 2011 Garrity Perception Survey, New Mexico residents rated the “courts and the justice system” as the 14th least favorable out of 16 industries, finishing just behind “major business corporations” and just ahead of the “commercial construction industry.”

Residents in the South/Southwestern part of New Mexico give the most favorable rating to the courts and justice system; while those in the Eastern part of the state provide some of the lowest marks, according to the Garrity Perception Survey.  Residents in Albuquerque Metro, Northwest and North Central parts of New Mexico are lukewarm to the courts and justice system.  The strongest advocates for the courts and justice system have a landline telephone, earn less than $20,000 a year and have been lived in New Mexico for 8-20 years.

How can the “Courts and Justice System” increase their favorability?  For starters, the industry, as a whole, can increase favorability by focusing on their respective missions.  There are a number of talented and dedicated officers of the court and law enforcement, in addition to doing their jobs, they need to connect with their communities and show compassion to those they serve.

Often times audiences don’t understand complex and unapproachable systems.  The courts and justice system, through its various entities could connect with advocacy groups, serving as a connection to the “system” they are trying to impact.  That personal connection can be the first step to bridging an understanding of a complicated and sometimes courts and justice system.

TIGERBAIT!

In Reputation on November 30, 2009 at 1:51 pm

One of the many great spectacles in college football is a packed LSU Tiger Stadium with the crowd chanting “TIGERBAIT” as the opposing team enters.

In another arena, sports icon Tiger Woods is making a spectacle over his lack of response to an early morning car accident into his neighbor’s tree.

While he did issue a brief statement on his website, which raised more questions than it answered, he has yet to speak to law enforcement about the accident.

It raises the question: How much information is enough to satisfy the letter of the law while placating the arena of public perception?

From the legal perspective, Tiger’s attorney provided “license, registration and proof of insurance” to officers; the bare minimum.

In the arena of public perception, it isn’t as cut and dry.

Tiger has been successful because of his athletic abilities.  Leveraging his consistency and discipline, marketers have helped elevate Tiger Woods into a sports icon who has earned the public’s trust through product endorsements.

 In all of those endorsements you’d be hard pressed to find images or references to his wife and family.  That’s because he is fiercely private about his personal life.

If he had wrapped a golf cart around a tree at a golf course, I have a feeling we would have seen Tiger owning up to the circumstances and the public curiosity would have moved on.  However, since this occurred off the course, it is, in Tiger’s mind, out of bounds.

And here lies the issue.  The public is clamoring for information about Tiger’s private life.  In this era of reality television and a 24/7 news cycle, there are some who think he owes the larger public a more detailed response than what appeared on his web page.

Tiger was wrong waiting 48 hours to make a statement; it should have been issued within 24 hours of the accident.  While it did provide personal responsibility, it raised more questions than it answered.

Despite the hovering helicopters, stalking media, and crowd that is yelling “TIGERBAIT”, this Tiger is consistent about not commenting about his personal life.  That discipline will be his key to moving past this incident.

Image of Tiger Woods provided by the Baltimore Sun

A Need for Balance

In Reputation on September 9, 2009 at 1:54 am

Obama BalanceWhile in route home from my youngest daughter’s soccer game, I looked at the clock and realized that the President’s address to a joint session of congress was underway.  I tuned to the news talk station to listen in.  There were people calling in and complaining about the healthcare plan, no Presidential address.  I scanned the entire AM bandwidth until it was clear the speech was not being carried live on any AM radio station that broadcasts in Albuquerque.

I turned over to my Sirius radio and “bam” there it was on CNBC and a host of other conservative and liberal outlets.
It is funny that a broadcaster gave me a reason to switch to satellite and it had everything to do with lack of meaningful content and nothing to do with commercials!

The teachable moment to my daughter brought to these random observations:

Everybody is talking, nobody is listening.  Instead of listening to the proposals, it was easier for a radio station to let listeners vent about the President’s plan instead of providing the opportunity to have them comment after they hear the President’s remarks.

Politics makes strange bedfellows.  During several election cycles, many broadcast VPs and General Managers have commented to me how the election advertising buys saved their month, quarter or year.  But after the election, a sitting President addresses a joint session of congress and it doesn’t warrant live radio coverage?  Instead, regular programming is the rule and a Presidential address to congress is no longer an exception?

The President loves his face time.  This President has had more “prime time” appearances during his first months in office than the last President had during his tenure.

Here is my dichotomy, on one hand I am bristled that I can’t hear the President of the United States address Congress; on the other hand, I can’t blame broadcasters for not carrying it because of all the airtime he’s sucked up already.

I understand the urgency of this President to get the issue in front of Congress before there is an expected majority change following the 2010 mid-term elections.  I also appreciate the same urgency of the minority to stall discussions as a long as possible, for the same perceived mid-term reasons.

Personally, I hope someone calls “do over” and we can have a process that engages the entire electorate with results that benefits all Americans without all the usual rhetoric.

The Southwest Airlines Trifecta

In Reputation on August 31, 2009 at 1:52 am

SWA TrifectaBeing raised in Texas, there is a certain pride of ownership of anything created in the Lone Star State.  Dr. Pepper, cowboy boots and Southwest Airlines are three uniquely Texas products.  However, the last item, Southwest Airlines, the company that came to live on a napkin is where I’ll focus the next few minutes.

On one recent trip, I had three unique encounters with Southwest Airlines.  I’ve since called the experience the Southwest Airlines Trifecta to friends and colleagues.

The first leg of the Trifecta occurred to me in conversation with a fellow passenger on a Southwest Airlines flight from Albuquerque to Chicago.  We were commenting on how SWA is no longer just pouring coffee, they are serving environmental and social responsibility.  The new “Lift” coffee uses recycled cups and donations to the Guatemala Light Project for every cup of coffee served.

The Trifecta’s second point was made while finishing the book “Sway” by Ori Brafman and Rom Brafman.  In the later chapters Southwest Airlines is praised for its culture of Teamwork to improve airline safety ratings and processes.  The book explores a scenario and gives great insight to the Southwest Airline culture.

The trifecta was completed while reading through PR Week’s monthly edition on my flight back to Albuquerque.  The magazine featured a Q&A with Southwest Airlines CEO Gary Kelly.  He talked about how Southwest Airlines measures the effectiveness of public relation approaches.

There are very few organizations that can make three unique “touches” with a visitor over the span of a month.  Congratulations to Southwest Airlines for making all three on a pair of three hours flights.

Cash for Flunkers

In Reputation on August 6, 2009 at 1:48 am

NEA GovernorThis week the New Mexico Public Education Department (PED) announced its progress, or lack thereof, on improving the State’s high school graduation rate.  The measure, called Adequate Yearly Progress (AYP), shows New Mexico’s 54% success rate is one of the worst in the United States, which has an average graduation rate of 70%).

There are a number of reasons for the low scores.  For example, culturally, there isn’t a rich history of formal education.  It isn’t uncommon for some graduates to be the first in their family to get a diploma.  Plus there are changing family dynamics that find grandparents raising their children’s children.   Some would see those reasons as excuses… it is just reality.

The sad reality that the PED has failed is seen in many ways.  The most glaring is how it has left behind the most vulnerable special needs children. Looking at the 2008-09 school year only 4% of the State’s special needs population were proficient.  As a benchmark, the same group had 6% proficiency just four years earlier… aren’t you suppose to improve over time?

So, now that New Mexico’s chief executive officer has received the coveted “America’s Greatest Education Governor Award”, presented last month by the National Education Association, it is good to know we are finally seeing some measureable initiative to combat this problem that “suddenly” appeared.

Two days after the PED released the information, the Governor announced a plan to recapture as many as 10,000 drop outs, establish committees/taskforces and create brochures.  The Reader’s Digest version, it is an aggressive truancy and top heavy bureaucratic approach which is the same as trying to get toothpaste back into the tube.  He is focusing on the students who don’t want to be there instead of giving attention and resources to those who are in school.  The squeaky wheel isn’t even getting the grease (and it is $2.4 billion of taxpayer grease each year)!

Terry Abbott, when he served as director of communications for Houston ISD (and later US Secretary of Education) Rod Paige, would have an approach he called the “its much worse” strategy.  In this particular case, the approach would acknowledge the low graduation rate but then focus on something that was “much worse”, like the fact that after years of hard work only 4% of 11th grade students with disabilities are proficient in math.  He would then outline the plan to increase proficiencies and “define” the issue, instead of a headline writer setting the agenda.

Delivering “bad” news is expected when State government is involved.  The lesson learned here, provide workable and reasonable solutions when the problems are first identified, not four years after the fact.

Image: New Mexico Governor Bill Richardson accepting the NEA’s “America’s Greatest Education Governor Award”… thank you NEA for this “priceless moment”

Credit: Thanks to twitter for coining “Cash for Flunkers” on this issue

Developing Your Approach

In Reputation, Uncategorized on July 12, 2009 at 1:28 am

In a crisis/reputation management situation, you approach should always be focused on what you want to achievApproache as a result of your effort.  What are the deliverables? 

If your organization is faced with declining business, your end result could be measured by generating more business.  If your business is faced with a product recall, the end result could be securing the tainted product.  If you are getting slammed by critics, your end result could be improved perception and accurate information about your business.  All of these items are measureable.  The strength of your approach is determining how the outcome is measured.

Once you have your end game/result identified, you need to identify your target audiences.

In a crisis there are four groups of people that need to be addressed: victims, employees/vendors, customers/clients and the media.  Lets briefly explore each of these groups.

Victims – The level of compassion you show to this group will determine how successful you are in rebuilding bridges and winning public perception in the wake of your crisis.  A victim is anyone who says they are a victim.  Don’t spend time on who is a victim, welcome and communicate with everyone who could be a victim.

Employees/vendors – This is typically the last group to know anything.  Don’t fall into this trap of “mushrooming” the people/supporters who have a vested interest in your organization. If the situation allows, inform them first.  They can be a great first line of defense and a great sounding board.  Provide enough information to keep processes flowing, keeping them engaged and thinking on behalf of the organization.

Customers/Clients – Shape the message by getting out ahead of the story, when possible.  Leverage existing tools to communicate.  Provide FAQs, leverage websites, wikis, blogs and social media (more on this in Sharing Your Message).  Connect and provide as much transparency as the situation and leadership team allows.

Media – Your communication with the media should be a culmination of your communication and messaging provided to the victims, employees and customers.  Like the other communications it needs to be deliberate and concise, some would say purpose-driven. 

Now that the measureable objectives and target audiences have been identified, it is time to shape your message.

Follow

Get every new post delivered to your Inbox.