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	<title>The PR Perspective &#187; Messaging</title>
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		<title>The PR Perspective &#187; Messaging</title>
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		<title>A tourist in your own backyard</title>
		<link>http://tomgarrity.com/2012/05/02/a-tourist-in-your-own-backyard/</link>
		<comments>http://tomgarrity.com/2012/05/02/a-tourist-in-your-own-backyard/#comments</comments>
		<pubDate>Wed, 02 May 2012 16:36:55 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=469</guid>
		<description><![CDATA[Since the last recession, tourism organizations and destinations have been talking about the value of instate tourism.  And why not?  It makes sense. 

The best customers are your existing customers or are those who already believe in the product.  Living in New Mexico means we like it here.  Frederick Weller (who played the character Marshall Mann on the USA Network program In Plain Sight, filmed in Albuquerque) told the ABQ Journal that Albuquerque is “like a little decoder ring or spy ring of funkiness. Once you decode it, there’s a lot offered.”

As a part of the 2012 Garrity Perception Survey we “decoded” the perceptions of New Mexico residents about events, festivals, SpacePort America and where they like traveling in New Mexico.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=469&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>My enemy&#8217;s friend is my&#8230;</title>
		<link>http://tomgarrity.com/2012/03/27/my-enemys-friend-is-my/</link>
		<comments>http://tomgarrity.com/2012/03/27/my-enemys-friend-is-my/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 22:37:12 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=455</guid>
		<description><![CDATA[There is a saying in international diplomacy that “my enemy’s enemy is my friend.”  Lately, one local media outlet has turned that old adage into “my enemy’s friend is my friend.” With the documented decline of traditional print journalism(detailed in the 2011 and soon to be released 2012 Garrity Perception Survey), media outlets like the Albuquerque Journal [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=455&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Building Blocks and a Ball</title>
		<link>http://tomgarrity.com/2012/03/15/building-blocks-and-a-ball/</link>
		<comments>http://tomgarrity.com/2012/03/15/building-blocks-and-a-ball/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 19:37:26 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=450</guid>
		<description><![CDATA[The recent “Building Effective Community Outreach” roundtable at the PRSA Western District Conference provided some great insight from various communication professionals.

One of the things I promised, as a moderator, was to forward some helpful links pertaining to community outreach and corporate social responsibility.

Start Something That Matters – this is the link for the book written by founder of TOMS shoes Blake Mycoskie.  I’ve given this book to some friends in the business as a new way to look at CSR.  One of the recipients even took an idea from the book to send one of the most unique “thank you’s” I’ve ever received.

CorpsGiving – this is an organization that helps to organize “both large-scale volunteer programs and large-scale branded events.”  Think of them as an event planner for charities that want to do something big but lack the people power to get it done.

RockCorps – is a unique approach that uses music to inspire people to volunteer.  They do have a clever mission “Got 2 Give 2 Get”.  They have their own volunteer database and work with organizations of various sizes.

Of course, if you are looking for a masters or Ph. D. approach to CSR, there is a great event at the end of the month sponsored by the Boston College Center for Corporate Citizenship.  They will have their annual conference in Phoenix from March 25-27, 2012.

Special thanks to Tiffany Payne with Comcast for providing insight on these and other organizations that provide a great service to those in the CSR arena.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=450&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Resume with a Twist</title>
		<link>http://tomgarrity.com/2012/03/02/resume-with-a-twist/</link>
		<comments>http://tomgarrity.com/2012/03/02/resume-with-a-twist/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 22:18:25 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=443</guid>
		<description><![CDATA[The recession brings out the best and worst in people. This has manifested itself in many different things, including how people develop resumes. Now, if you are applying for a position with a national laboratory or an engineering firm, this blog post might not be applicable.  But like most things on the net, it is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=443&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Resume wa twist</media:title>
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		<title>Go Barefoot?</title>
		<link>http://tomgarrity.com/2012/02/25/go-barefoot/</link>
		<comments>http://tomgarrity.com/2012/02/25/go-barefoot/#comments</comments>
		<pubDate>Sat, 25 Feb 2012 23:36:07 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=432</guid>
		<description><![CDATA[We’ve all heard the sad tale of how the “shoemaker’s children go barefoot” and can all relate, to a degree, about how that correlates to our own businesses and professions. For the first 13 years, that saying described The Garrity Group Public Relations.  We do amazing things for our clients but fall short on touting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=432&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Screen Shot 2012-02-25 at 4.33.26 PM</media:title>
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		<item>
		<title>Ode to Nonprofit Mail</title>
		<link>http://tomgarrity.com/2009/12/28/ode-to-nonprofit-mail/</link>
		<comments>http://tomgarrity.com/2009/12/28/ode-to-nonprofit-mail/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 23:23:42 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=182</guid>
		<description><![CDATA[During these difficult economic times, Nonprofits would be well served to check their approaches to see if it is providing the needed connection with their target audiences.  Also, check your databases for accuracy.  I’ve been included on prep school and university mailing lists who claim I am an alumnus from their “distinguished” institution.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=182&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Boatloads of &#8230;</title>
		<link>http://tomgarrity.com/2009/07/30/boatloads-of/</link>
		<comments>http://tomgarrity.com/2009/07/30/boatloads-of/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 01:43:01 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://tomgarrity.wordpress.com/?p=111</guid>
		<description><![CDATA[Wednesday was a big day for Yahoo!.  They were able to tame the financial beast of Microsoft with a partnership that originally started as a takeover attempt by the software giant.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=111&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Boatloads</media:title>
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		<title>Sharing Your Message</title>
		<link>http://tomgarrity.com/2009/07/14/sharing-your-message/</link>
		<comments>http://tomgarrity.com/2009/07/14/sharing-your-message/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 01:38:54 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://tomgarrity.wordpress.com/?p=104</guid>
		<description><![CDATA[Sharing your message is all about how you communicate with your target audience (i.e. constituents, customers). In the past, communicating with the larger public was largely relegated to the news media. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=104&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Shaping your messsage</title>
		<link>http://tomgarrity.com/2009/07/13/shaping-your-messsage/</link>
		<comments>http://tomgarrity.com/2009/07/13/shaping-your-messsage/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 01:35:35 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://tomgarrity.wordpress.com/?p=102</guid>
		<description><![CDATA[We use a number of effective tools to help shape messages.  In a crisis/reputation management scenario, I usually focus on either Message Mapping or the Rule of Threes.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=102&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>God save the Queen and her iPod!</title>
		<link>http://tomgarrity.com/2009/04/03/god-save-the-queen-and-her-ipod/</link>
		<comments>http://tomgarrity.com/2009/04/03/god-save-the-queen-and-her-ipod/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 10:38:45 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://tomgarrity.wordpress.com/?p=71</guid>
		<description><![CDATA[“Good policy fosters good public relations” has long been something that we’ve successfully woven into the communication fabric of our clients. Based on a recent gift from President Obama to the Queen of England, we could say that good foreign policy fosters good public relations.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=71&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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