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	<title>The PR Perspective &#187; Crisis Communication</title>
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	<description>The Public Relations Blog</description>
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		<title>The PR Perspective &#187; Crisis Communication</title>
		<link>http://tomgarrity.com</link>
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		<title>Go Frogs!</title>
		<link>http://tomgarrity.com/2012/02/17/go-frogs/</link>
		<comments>http://tomgarrity.com/2012/02/17/go-frogs/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 00:44:07 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=422</guid>
		<description><![CDATA[Football in the State of Texas is a religion all its own. My college denomination is TCU, that’s right the Horned Frogs. 

In recent years, Frog Football has helped to reconcile the ghosts of past coaches. Today a different issue haunts the campus as a police sting nabbed scores of students including four football starters who sold drugs to undercover officers. 

Gone are the moral victories of being David versus Goliath. As Fort Worth Star-Telegram columnist Randy Galloway wrote “But gone forever is that one element that always had separated TCU from most of the rest. The clean image has been stained. No matter what else, it's a stain that remains.” 

While this is a set back, it is also an opportunity. 

TCU did well in establishing a culture of transparency and consistency of message.  Calling a news conference within hours of the arrests; the communications team posted a letter from the University’s leadership and openly discussed the issue on social and new media throughout the day. 

But the heavy lifting will continue at a marathon pace. These are the critical weeks for all universities as high school seniors are making decisions about their post-graduation schooling. While nearly every university has some kind of drug problem, getting national negative attention during decision week is not necessarily in the playbook. 

TCU needs to continue its path of transparency and consistency of message. 

The first 24-48 hours of crisis communications management focuses on replacing speculation, accusation and clues with facts. TCU has done this through effective statements and even releasing the number of football players that failed drug tests. 
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>The Cure for Komen</title>
		<link>http://tomgarrity.com/2012/02/06/the-cure-for-komen/</link>
		<comments>http://tomgarrity.com/2012/02/06/the-cure-for-komen/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 14:57:14 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=416</guid>
		<description><![CDATA[The greatest harm to the Komen Foundation is not in the policy controversy.  It is in the fact that policy is the focus of media attention instead of the compassion for victims of breast cancer.

Can the “cure” recover?  Only time will tell.

The organization’s focus for the next six months needs to be on the basics.  Focus on showing compassion to the victims.  Continue to put different faces on this issue and sharing the human element.  Use success stories to show how the organization is meeting and exceeding the needs of those who are, or are potentially, impacted by cancer.

Good policy fosters good public relations.  And for nonprofit organizations, compassion is always good policy even when the board and its leadership get in the way.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=416&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Garduno Effort Falters</title>
		<link>http://tomgarrity.com/2010/03/03/garduno-effort-falters/</link>
		<comments>http://tomgarrity.com/2010/03/03/garduno-effort-falters/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 03:06:31 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=202</guid>
		<description><![CDATA[Garduno’s has had it share of problems lately.  The Albuquerque Mexican restaurant has had issues with tax payments to the State of New Mexico, lost its lease on a location at Balloon Fiesta Park and has had very public issues with an alleged embezzlement by a former employee.

On Sunday, the news stories started that the eatery was going to restructure.  On Monday, they announced three of their five stores would close and that the company was going to seek protection from creditors by declaring bankruptcy.  In the wake of the announcement, 100 jobs, uninformed employees and bewildered customers.

This was a text book case of how not to make this kind of announcement
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		<slash:comments>3</slash:comments>
	
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		<title>Toyota, Tiger and Tylenol</title>
		<link>http://tomgarrity.com/2010/02/23/toyota-tiger-and-tylenol/</link>
		<comments>http://tomgarrity.com/2010/02/23/toyota-tiger-and-tylenol/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 02:27:16 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>

		<guid isPermaLink="false">http://tomgarrity.com/?p=197</guid>
		<description><![CDATA[Toyota, Tiger and Tylenol… I can’t get these images out of my head.  They sit there like a Mount Rushmore of triumph and tragedy.

The triumph, they were the best at their respective crafts, had the best reputations.  The tragedy, all crashed with such velocity that they make the Exxon Valdez public relations fiasco appear to be a communications masterpiece (which it was not).<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=197&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2010/02/23/toyota-tiger-and-tylenol/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tomgarrity</media:title>
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		<title>UNM&#8217;s Ostrich Mode Backfires</title>
		<link>http://tomgarrity.com/2009/09/28/unms-ostrich-mode-backfires/</link>
		<comments>http://tomgarrity.com/2009/09/28/unms-ostrich-mode-backfires/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 01:57:42 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomgarrity.wordpress.com/?p=132</guid>
		<description><![CDATA[The University of New Mexico is in the national sports headlines, but it isn’t for the football program being 0-4 and losing to in-state rival New Mexico State on Saturday night.

The latest headlines are generating a buzz because of a police report claiming that the UNM Football Coach punched out one of his assistant coaches at a post-game meeting.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=132&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2009/09/28/unms-ostrich-mode-backfires/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Transparency and Accountability</title>
		<link>http://tomgarrity.com/2009/07/15/transparency-accountability/</link>
		<comments>http://tomgarrity.com/2009/07/15/transparency-accountability/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 01:40:44 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>

		<guid isPermaLink="false">http://tomgarrity.wordpress.com/?p=107</guid>
		<description><![CDATA[You are accused of wrong doing.  You are named in an indictment.  Your name shows up in a “tell all book” about steroids in sports.  What do you do?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=107&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2009/07/15/transparency-accountability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tomgarrity</media:title>
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		<item>
		<title>Rules of Engagement</title>
		<link>http://tomgarrity.com/2009/07/11/rules-of-engagement/</link>
		<comments>http://tomgarrity.com/2009/07/11/rules-of-engagement/#comments</comments>
		<pubDate>Sat, 11 Jul 2009 01:26:02 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>

		<guid isPermaLink="false">http://tomgarrity.wordpress.com/?p=95</guid>
		<description><![CDATA[Political pundits in New Mexico indicate this is “the” week that indictments will be handed down from a grand jury impaneled to hear claims of pay-to-play.  Of course, “this” has been the week ever since a prominent New Mexican withdrew his name as the Cabinet Secretary nominee for the United States Department of Commerce.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=95&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2009/07/11/rules-of-engagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Lessons from a Military Jet Crash</title>
		<link>http://tomgarrity.com/2009/03/09/lessons-from-a-military-jet-crash/</link>
		<comments>http://tomgarrity.com/2009/03/09/lessons-from-a-military-jet-crash/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 13:55:25 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>

		<guid isPermaLink="false">http://tomgarrity.wordpress.com/?p=65</guid>
		<description><![CDATA[A Marine pilot navigating his military jet on a routine training runs over the San Diego area encounters an issue forcing him to shut down one engine.  Then, another engine shows low fuel.  The route his air traffic controllers have chosen takes the jet fighter over a populated part of Southern California. His aircraft nosing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=65&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tomgarrity.com/2009/03/09/lessons-from-a-military-jet-crash/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">09crash_650</media:title>
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		<item>
		<title>The A-Rod Diplomacy</title>
		<link>http://tomgarrity.com/2009/02/10/the-a-rod-diplomacy/</link>
		<comments>http://tomgarrity.com/2009/02/10/the-a-rod-diplomacy/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 13:37:55 +0000</pubDate>
		<dc:creator>tomgarrity</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>

		<guid isPermaLink="false">http://tomgarrity.wordpress.com/?p=42</guid>
		<description><![CDATA[We are all familiar with the nursery rhyme/story about Goldilocks and the three bears. How she stumbles upon their cottage and samples porridge that is too hot, too cold and the other is just right… that’s what she devours. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomgarrity.com&#038;blog=9656146&#038;post=42&#038;subd=tomgarrity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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