Toyota, Tiger and Tylenol… I can’t get these images out of my head. They sit there like a Mount Rushmore of triumph and tragedy.
The triumph, they were the best at their respective crafts, had the best reputations. The tragedy, all crashed with such velocity that they make the Exxon Valdez public relations fiasco appear to be a communications masterpiece (which it was not).
It was a Saturday that I really didn’t intend to do any work… then my brother-in-law called and then next thing I knew we are enroute to a hunting and fishing trade show. There were a number of great exhibits. And I was having a nice time taking it all in until I came across one of the “new” exhibitors, a fishing lodge/conference center located outside of Santa Fe.
Over the course of many rubber chicken lunches, we’ve all heard various presentations about how people are making a small difference to improve our earthly condition.
One such lunch I heard the founder of PF Changs talk about an endurance training program he helped to develop called Team in Training (TNT). Trainers donate their time to help prepare teams of people for events around the country. The participants donate money, they would have paid for a personal trainer to the Leukemia & Lymphoma Society.